Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: Do you wish you looked better naked? Good news! Now you can with [Product name], the revolutionary new highest potency all-natural weight loss pill clinically proven to bum off body fat and sculpt your body without strict diets or exhausting exercise!

[Product name] works with your body to naturally boost your metabolism, giving you the benefits of exercise without the sweat or strain! And your metabolism will stay boosted, so you’ll burn fat and calories 24 hours a day—even while you sleep!

If you want to lose weight and have a slim, sculpted, sexy body without having to exercise all day or give up your favorite foods, [Product name] is perfect for you.

ANNOUNCER: Call now for your risk-free trial of [Product name]! Call 1-888-XXX- XXXX. It’s safe, all-natural, and it’ll work for you! Guaranteed! Call 1-888-XXX-XXXX! That’s 1-888-XXX-XXXX! 1-888-XXX-XXXX!

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.