Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: How’d you like a sexy new body? Good news! Now you can with [Product name], the revolutionary new highest potency all-natural weight loss pill scientifically formulated to burn off body fat and sculpt your body!

The powerful, all-natural ingredients in [Product name] work with your body to naturally boost your metabolism, giving you the benefits of exercise without the time-consuming hassle or the unhealthy strain! And with your boosted metabolism you’ll be burning fat and calories 24 hours a day!

Just a few tablets of [Product name] a day will give you the weight loss results you want safely and naturally, while at the same time help sculpt and tone your body. [Product name] is perfect for you if you want to be able to eat what you want and lose weight and get firm without calorie-counting or long strenuous workouts.

ANNOUNCER: Call now for your risk-free trial of [Product name]! Call 1-888-XXX-XXXX. It’s safe, all-natural, and it’ll work for you! Guaranteed! Call 1-888-XXX-XXXX! That’s 1-888-XXX-XXXX! 1-888-XXX-XXXX!

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.