Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: An extremely powerful weight loss supplement is being given out to listeners in this area on a strict first come, first served basis. 

You must be between the ages of 25 and 65, and need to lose at least 30 pounds.

Please call now only if you qualify. 1-800-XXX-XXXX.

This product is proven and can cause extreme weight loss so supplies are limited. It's called [Product Name]. Take two capsules just once a day as directed and you can experience maximum weight loss - pounds in days. It uses natural ingredients, making it healthy and safe. If your weight loss with [Product Name] is too dramatic, please decrease use and only take one capsule a day.

Call now, and you will be given a full size supply of [Product Name] to use absolutely risk-free.

Repeat, [Product Name] is being given out to listeners on a strict first come, first served basis. Supplies are limited. 

Call 1-800-XXX-XXXX. 1-800-XXX-XXXX. That toll-free number again is 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.