Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

WOMAN: One capsule a day helped me lose the weight.

WOMAN 2: One capsule a day, and I'm back into my skinny jeans. 

MAN: One capsule a day, and I’m burning fat... just like that.

ANNOUNCER: If you're trying to lose thirty pounds or more, once daily [Product Name] can help YOU too. That's right. It's a once-daily supplement that's PROVEN to help you lose weight. For a 30-day risk-free trial, call 1-800-XXX-XXXX.

This is one of the healthiest ways to lose weight, because each capsule contains natural ingredients that help burn fat more quickly by boosting your metabolic heart rate - allowing you to lose weight in DAYS! 

And it's available without a prescription! See for yourself. Call now for your risk-free trial, while supplies last.
WOMAN: One capsule a day helped me feel GREAT.

ANNOUNCER: If you'd like to try a proven weight loss supplement that could help you lose 30 pounds or more, call now. 1-800-XXX-XXXX. 1-800-XXX-XXXX. That's 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.