Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: Warning! According to the Surgeon General, a health crisis is affecting "every state, every city, and every community" across the Nation. And it's completely preventable.

It's obesity and it's the fastest-growing cause of death in America. In an effort to aid the public, we are offering anyone ONE FREE 30-day trial of a clinically proven weight loss program. To register for your free trial, call this toll-free hotline: 1-800-XXX-XXXX.

This official program has been clinically proven to help YOU lose weight. In six-month clinical trials, participants lost an average of THIRTY pounds.

If you have more than 15 pounds to lose, you are eligible to participate in this official FREE trial offer.

Participation in the official free trial does not require special dieting, pills, or change in lifestyle. With over HALF of the U.S. population already overweight, your weight is now a national health concern.

Again, if you have more than 15 pounds to lose, you are eligible to register for the FREE 30-day trial of [Product Name]. Limit one per household. Call 1-800-XXX-XXXX. 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.