Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: [LOW/FLAT] Warning! The following may result in weight loss of ten pounds or more.

PAULA: I couldn't believe how fast I lost ten pounds!

VICKIE: My first bottle I lost ten pounds.

DARLENE: I have been taking [Product Name] and I have already lost ten pounds!

ANNOUNCER: Losing ten pounds has never been faster or easier or more effective! Introducing [Product Name]. An all-natural breakthrough that has people losing ten pounds and a whole dress size in less than a month! And now, you can try it risk-FREE for 30 days. 

Call in the next ten minutes and guarantee your risk-free supply. 1-800-XXX-XXXX.

No other product has a more powerful fat-burning formula! Which means you can drop dress sizes even faster!

MAGGIE: I dropped from a dress size 6 to a size 4.

ANNOUNCER: If you want to lose ten pounds, OR a whole dress size, be one of the first lucky callers and get your own risk-free supply! 

Call 1-800 -XXX-XXXX. 1-800-XXX-XXXX. That's 1-800-XXX-XXXX.

If you like this swipe file item and want more similar performance marketing, direct marketing, and direct response advertising promo materials, please share it. Thank you!

Share on linkedin
LinkedIn
Share on twitter
Twitter
Share on reddit
Reddit
Share on facebook
Facebook
Share on email
Email
Share on whatsapp
WhatsApp

Leave a Reply to the Article

About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name

Who.

Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.

How.

Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.