Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: [LOW/FLAT] Warning! The following may result in weight loss of ten pounds or more.

PAULA: I couldn't believe how fast I lost ten pounds!

VICKIE: My first bottle I lost ten pounds.

DARLENE: I have been taking [Product Name] and I have already lost ten pounds!

ANNOUNCER: Losing ten pounds has never been faster or easier or more effective! Introducing [Product Name]. An all-natural breakthrough that has people losing ten pounds and a whole dress size in less than a month! And now, you can try it risk-FREE for 30 days. 

Call in the next ten minutes and guarantee your risk-free supply. 1-800-XXX-XXXX.

No other product has a more powerful fat-burning formula! Which means you can drop dress sizes even faster!

MAGGIE: I dropped from a dress size 6 to a size 4.

ANNOUNCER: If you want to lose ten pounds, OR a whole dress size, be one of the first lucky callers and get your own risk-free supply! 

Call 1-800 -XXX-XXXX. 1-800-XXX-XXXX. That's 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.