Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: The following weight loss supplement can cause such dramatic results that it has sold out in your area. Right now, it is not available in any of your local stores or pharmacies.

We're sorry for the inconvenience. To apologize, the makers of [Product Name] will give anyone who needs to lose 30 pounds or more, a full-size supply - absolutely risk-free. 

To get yours, you must call 1-800-XXX-XXXX in the next ten minutes.

[Product Name] is a proven breakthrough in weight loss. Take two capsules just once a day, and you can experience maximum weight loss - pounds in days. 

It uses natural ingredients making it healthy and safe. If your weight loss with [Product Name] is too dramatic, please decrease use and only take one capsule a day.

Again, if you need to lose 30 pounds or more by taking [Product Name] just once a day, call now to get your full size supply absolutely risk-free. 

1-800-XXX-XXXX. 1-800-XXX-XXXX. That toll-free number again is 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.