Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds


WOMAN 1: I’m going to lose weight someday.

WOMAN 2: I’ll look good in a bikini someday.

WOMAN 3. III feel better about my body - someday...

WOMAN 4: I'll fit in my favorite dress again, someday!

ANNOUNCER: When it comes to losing weight, what if you could turn someday into today'? Because [Product Name] is now giving out risk-free trials of an Incredibly effective weight loss supplement that lets you do just that. A proven breakthrough that can cause dramatic weight loss.

Today, we're giving out a full-size supply of [Product Name], absolutely risk-free. Call 1-800-XXX-XXXX.

Take one capsule of [Product Name] just once a day and you can experience maximum weight loss - pounds in days. It's all-natural, safe and healthy, but if your weight loss with [Product Name] is too dramatic, please decrease use and only take it every other day.

Call now to get your full size supply, absolutely risk-free - to turn ‘someday' into 'today'. 

Supplies are extremely limited. 1-800-XXX-XXXX. That’s 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.