Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds


ANNOUNCER: Want to lose weight? Listen up. Because an incredibly effective weight loss supplement is being given out to 100 callers right now. Because it’s so potent, please take no more than one capsule a day.

Be one of the first 100 callers to get a risk-free trial. 1-800-XXX-XXXX.

Supplies are limited because this product is proven and can cause dramatic weight loss. It's called [Product Name]. 

Take one capsule just once a day as directed and you can experience maximum weight loss - pounds in days. It’s all-natural, safe and healthy, but if your weight loss with [Product Name] is too dramatic, please decrease use and only take it every other day.

Only 100 callers are guaranteed to get a risk-free trial. Call 1-800-XXX-XXXX.

Mayo Clinic research proves that carrying fat In your midsection raises your risk of heart disease, stroke, high blood pressure, even cancer. 

If you need to lose weight, you absolutely must call now. 1-800-XXX-XXXX. 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.