Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: Are you tired of diet supplements that make weight-loss promises they can't keep? Are you ready to REALLY lose weight? Then take the [Product Name] challenge.

We're SO confident [Product Name] will help you lose weight, we're going to let you try it risk-free for THIRTY days to prove it! Get your RISK-FREE trial by calling 1-800-XXX-XXXX.

[Product Name] is an all-natural appetite suppressant containing [Ingredient] — an active ingredient that helps you feel full...you won't even THINK of cheating! AND it gives you stamina and energy while you lose weight and inches!
WOMAN: I went from a 14 to a size 10...without feeling hungry!

ANNOUNCER: As featured on 60 minutes. The Today Show and Oprah, [Ingredient] may be the most promising weight-loss enhancer available today, and we have TWICE the amount as other leading brands! 

Try [Product Name] and see the results for yourself!

Take the [Product Name] challenge. For your RISK-FREE trial of America's best-selling weight-loss formula, call 1-800-XXX-XXXX. That's 1-800-XXX-XXXX. 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.