Detox & Cleanse Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds


ANNOUNCER: In health news — toxic waste is affecting men and women in this area. If you're experiencing symptoms of fatigue, sluggishness, or bloating, please stay tuned to this important announcement. 

This toxic waste is living closer to home than you ever imagined -- your own BODY! In fact, the average American is carrying around up to 10 pounds of toxic waste!

A revolutionary solution is being offered risk-free to the public for the first time. It's called [Product Name], an all-natural supplement formulated to cleanse your body from pounds of toxins and excess waste. 

To request a risk-free 30-day trial of [Product Name], call this toll-free number. 1-800-XXX-XXXX.

Every day we encounter toxins that build up inside us and make us feel lethargic, fatigued, and bloated. [Product Name]’s all-natural formula is designed to rid your body of compacted waste and toxins. So you can feel lighter, healthier and better than you have in years. 

To request a risk-free trial of [Product Name], call 1-800-XXX-XXXX. That's 1-800-XXX-XXXX.

If you like this swipe file item and want more similar performance marketing, direct marketing, and direct response advertising promo materials, please share it. Thank you!

Share on linkedin
Share on twitter
Share on reddit
Share on facebook
Share on email
Share on whatsapp

Leave a Reply to the Article

About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.