Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: WARNING! If you're looking to lose weight, you need to be careful. Because there are a ton of imposters out there selling products that just DON'T WORK.

But if you seriously want to lose up to 15 pounds, the natural way, we can help—with [Product Name]. We're so sure that [Product Name] will help you shed up to 15 pounds that we're going to let you try it risk-FREE for 30 days. 

Just call 1-800-XXX-XXXX and request your risk-FREE 30 day supply today.

WOMAN: In six months of taking [Product Name], I've already lost 30 pounds. My appearance has changed dramatically and I look and FEEL great!

ANNOUNCER: Join the thousands of people who have lost excess pounds with [Product Name], by calling for YOUR risk-free trial today. If you're serious about losing weight, experience the weight-loss power of all-natural [Product Name].

To lose up to 15 pounds, the natural way, call now for your risk-free 30-day supply of [Product Name] and start losing weight today. Call 1-800-XXX-XXXX. That's 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.