Menopause Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

DONA: Wow, do we have an incredible offer for you today on [Product Name]! You are not going to want to miss out on this opportunity.

Everybody goes through menopause differently, and women are reporting that [Product Name] works amazingly fast. Best news of all, it works on everything.

The hot flashes, to feeling more emotionally balanced, to LOSING WEIGHT. I’m even talking, stubborn belly fat.
[Product Name] is THE hormone balancing breakthrough that relieves menopause symptoms 100 percent, naturally.

Now in the 5 years since [Product Name] hit the market, it’s got a 92.6% success rate.

No matter what your menopause symptoms are - this is your way to get rid of them. None of those scary artificial hormones going into your body.

[Product Name] makes hot flashes and night sweats disappear.

All right, here’s the deal: Be one of the first 60 callers right now, and they’ll send you a complimentary risk-free trial with a 30-day supply - FREE. Call 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.