Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: Ladies, are any of these symptoms familiar? Weight gain. Hot flashes. Rapid heartbeat. Night sweats.
How about fatigue? Nausea, low energy. Or what about sleeplessness. Low libido.

And fat storage, especially around the belly area...

If you’re a woman over forty experiencing any of these symptoms, you probably have hormonal imbalance. And until you balance your hormones, it'll be practically impossible to get rid of these problems.

But you’re in luck, because [Product Name] is the all-natural formula clinically shown to cause sustained weight loss in women over forty - with no big changes in lifestyle.

[Product Name] restores hormonal balance in women over forty, so the extra pounds fall away, and the other symptoms simply disappear.

To receive a complimentary risk-free trial, with a free 30-day supply, just be one of the first 50 callers right now at 1-800-XXX-XXXX. Free supplies are limited so be one of the first callers right now at 1-800-XXX-XXXX. That’s 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.