Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 30 seconds

ANNOUNCER: Ladies - How many pounds have you gained since you turned forty? If you’re like MOST women, probably ten or MORE.

But hundreds of THOUSANDS of women have discovered the SECRET to losing weight AFTER FORTY.

It’s called [Product Name]. And it’s the ONLY product on the market today clinically proven to cause sustained weight loss for women over forty.

[Product Name] balances hormones NATURALLY, so the extra weight can fall right off.

You can try [Product Name] absolutely risk FREE and get a one month supply FREE by calling 1-800-XXX-XXXX. 


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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.