Male Libido Enhancement Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

SEXY FEMALE ANNOUNCER: “V” is for Virility - the quality that makes you a real man... a sexual animal that women want. Also known as the [Product Name]. The best lovers have it. And now you can get it.

Introducing new maximum-strength [Product Name] - the all-natural supplement that takes your sexual power to new heights.

No stimulants. No drugs. Just safe, clinically-proven ingredients chosen for one thing and one thing only: Heightened sexual function that will drive you - and your partner - wild.

The concept behind [Product Name] is so reliable, it’s even backed by Nobel Prize-winning science and advanced medical research.

The [Product Name] is what separates the real men from the pack. Want it? Get it. Now. Unlock your [Product Name]. Try it tonight.

ANNOUNCER: Call 1-800-XXX-XXXX. That's 1-800-XXX-XXXX. Your call is confidential and [Product name] is guaranteed or your money back. Call 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.