Brain Function Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

MAN: Have you ever thought about the difference between a laser beam and a light bulb? A laser beam can measure the distance to the moon within 2.4 inches. It can cut through steel and perform delicate eye surgery. A light bulb... can only light up a small room.

I’m [Name], president of [Brand name]. Our revolutionary [Product name] all-natural supplement was developed to expand your powers of focus.

Have you ever noticed how effortless things seem when you’re “on?” You’re “on when your brain function is high. You’re “off’ when your brain function is low.

[Product name] contains over 50 nutrients that sharpen your brain function.

If you’re ready to harness the laser-like qualities of your brain, try [Product name]. It’s safe, effective and there’s nothing quite like it anywhere. 

But don’t take my word for it, call today and try it risk-free for 30 days.

Call 1-800-XXX-XXXX. That’s 1-800-XXX-XXXX. Ask how you can receive a free month’s supply with your order. Call 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.