Brain Function Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

Dr. Kyl Smith: Do you ever get the feeling you’ve misplaced your memory... and you can’t remember where you put it? 

I’m Dr. Kyl Smith. A poor memory can be embarrassing. In business it can cost you money.

I’ve spent my career studying brain function, and I’ve created an amazingly effective supplement called [Product Name]. It’s a unique supplement that enhances your natural brain chemistry to improve memory, focus and concentration.

In just a few days, you’ll actually feel it working. You’ll absorb the information in books like a sponge. You’ll be able to recall facts, figures and names more easily. You’ll feel more alert, more focused, and “on-task.”

[Product Name] has been a huge success for kids, teens, adults and seniors. And now you can try it yourself with absolutely no risk.

ANNOUNCER: Ask how you can get a free 30-day supply of [Product Name] with your order! Call 1-800-XXX-XXXX. That’s 1-800-XXX-XXXX. Money back if you’re not delighted.

Call 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.