Brain Function Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

MAN: This is Dr. Kyl Smith. A doctor’s true reward is helping people. My dietary supplement, called [Product Name], is helping thousands of families improve their focus, memory, mood, concentration, and energy. Here’s another message from our [Product name] voice mail:


WOMAN: This is Marlene Ware. I’m calling on behalf of my son. He’s having a tough time at school, and this has made such a difference. He’s remembering things. I can’t believe it! I wanted to tell you how much of a difference it’s made for my son... Focus Factor. It has made a tremendous difference.

MAN: Focus Factor is safe, it’s natural, and it works. Call now so you can immediately begin improving your memory, concentration, mood, focus and energy. I’ll even give you a free 30-day supply with your [Product Name] trial pack.

ANNOUNCER: Call 1-800-XXX-XXXX. That’s 1-800-XXX-XXXX. Money back if you’re not delighted. Call 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.