Brain Function Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

MAN: School’s in session... and as a parent, more than anything else, you want to see your child do their best. I’m Dr. Kyl Smith. I’ve seen first-hand how frustrating it can be when a child has trouble with focus and concentration.

Parents come to me because their children are unfocused, distracted... and they just don’t know what to do about it.

That’s why I developed [Product name]. It’s an effective, all-natural supplement with one purpose: to give your child’s brain the exact nutrients it needs to function at its very best.

[Product name] is for students who need help with concentration and memory. In just a few days, your child will feel alert, focused, and mentally sharp.

And by the way, there’s also an adult formula I created for grown-ups who want to improve memory, concentration, and mood.

Call now and feel the difference when you supercharge your brain... with [Product name].

ANNOUNCER: Ask how you can get a free 30-day supply of [Product name] with your order! Call 1-800-XXX-XXXX. That’s 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.