Children Education Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: Does your child struggle with focus end concentration? Do they spend hours trying to finish their homework? Are you disappointed with your child's report card because you know they can do better?


Because now there’s an easy solution. No tutors. No classes. Remarkably... it's a video game. One that's already helped kids get good grades who’d never seen it happen before.

It’s a cutting-edge brain-training method turned into a captivating game for elementary school students. Discover what a difference it can make with an absolutely free demo from [Brand Name]. Just call 1-800-XXX-XXXX.

It’s the award-winning game kids can’t wait to play... and parents feel good about. It automatically adjusts to your child's learning speed, giving kids an action-packed game, and parents a surprise.

MAN: We just got their report card, and we were shocked. All As and Bs. They’ve never had that before.

ANNOUNCER: For your absolutely free demo, call toll free. 1-800-XXX-XXXX. If lines are busy, please try again. 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.