Adult and Child Height Enhancement Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

FEMALE VOICE: I’m worried about the height of my son Jessie. He’s small for a fifteen-year-old. 

MALE VOICE: And have you tried [Product Name]? 

FEMALE VOICE: [Product Name]? What’s that?

MALE VOICE: Look, Height Max is a supplement that enhances the height of individuals between the ages of twelve and twenty-five and maximizes their growth potential. It’s a combination of vitamins, minerals, herbs, and patented amino acids that increase growth, and you don’t need a prescription. My daughter Jennifer takes it and she’s grown faster. She’s taller with Height Max.

FEMALE VOICE: And how do I order Height Max?

MALE VOICE: Well, call us at 1-800-XXX-XXXX. We now have a special thirty-day risk-free offer. 1-800-XXX-XXXX.

FEMALE VOICE: I’m going to call right now. One, 1-800-XXX-XXXX.

MALE VOICE: Or buy it online at Yes, 

ANNOUNCER: Order it today and be much taller with [Product Name].

If you like this swipe file item and want more similar performance marketing, direct marketing, and direct response advertising promo materials, please share it. Thank you!

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.