Adult and Child Height Enhancement Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: If you are between the ages of 12 and 25 and are concerned about your height, you have found the answer to your prayers. 

If you are the parent of someone between the ages of 12 and 25, we congratulate you on taking your child's height concerns seriously and we assure you that you have discovered a safe, effective, all-natural product.

[Product name] is a scientifically proven, revolutionary height-enhancing supplement that has all the balanced time-released vitamins and nutrients needed for growing teenagers and young adults.

Thousands have already began reaching their fullest height potential. Call today. 1-800-XXX-XXXX.

Jeffrey Chan of San Francisco, California, had this to say.

JEFFREY CHAN: A friend of mine saw an ad about [Product name] and excitedly told me about it. But still reluctant, I said to myself, well, heck, what is there to lose? It has a 30-day money back guarantee, so why not? Six months after, I'm three inches taller. All I can say is that I am glad I made the right decision.

ANNOUNCER: Try [Product name] risk-free for 30 days by calling 1-800-XXX-XXXX or go to
That's 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.