Male Libido Enhancement Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

Hey. My name is David. I’m 49 years old, and I was frustrated with my decreasing libido. Not just that, but I was having difficulty engaging in any sort of spur of the moment activity. 

I’m kind of overweight, I don’t eat healthy, and I drink from time to time. All these factors were making my love life nonexistent. I was depressed because what woman would want this? 

Then I tried a product called [Product Name], because it was supposed to work quickly. I figured, why not? It’s not a drug. I don’t need a prescription. There’s nothing to lose. I used it. Ten, twenty seconds tops, and I felt a sensation that I never felt before, and it lasted and lasted. 

The feeling alone was worth it, but there was much more. I just can’t say that type of stuff on the radio. They don’t ask questions when you call—it’s very private—not even your name. The whole process is solid. 

Now I don’t have to go on a diet or stop drinking. I just get out the [Product Name]. Call 1-800-XXX-XXXX immediately… These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.

If you like this swipe file item and want more similar performance marketing, direct marketing, and direct response advertising promo materials, please share it. Thank you!

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name

Who.

Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.

How.

Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.