Male Libido Enhancement Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

Hey. My name is David. I’m 49 years old, and I was frustrated with my decreasing libido. Not just that, but I was having difficulty engaging in any sort of spur of the moment activity. 

I’m kind of overweight, I don’t eat healthy, and I drink from time to time. All these factors were making my love life nonexistent. I was depressed because what woman would want this? 

Then I tried a product called [Product Name], because it was supposed to work quickly. I figured, why not? It’s not a drug. I don’t need a prescription. There’s nothing to lose. I used it. Ten, twenty seconds tops, and I felt a sensation that I never felt before, and it lasted and lasted. 

The feeling alone was worth it, but there was much more. I just can’t say that type of stuff on the radio. They don’t ask questions when you call—it’s very private—not even your name. The whole process is solid. 

Now I don’t have to go on a diet or stop drinking. I just get out the [Product Name]. Call 1-800-XXX-XXXX immediately… These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.