Weight Loss DRTV Short-Form Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ON SCREEN: Pat Murphy, AB Force Spokeswoman

PAT MURPHY: Hi, Pat Murphy here.

ON SCREEN: AB FORCE

PAT MURPHY: I'm sure you've seen those fantastic electronic ab belt infomercials on TV.
They're amazing. They're the latest fitness craze to sweep the country and everybody wants one.

ON SCREEN: UP TO $120 EACH!

PAT MURPHY: The problem is they're expensive, selling for up to $120 each.

ON SCREEN: AB FORCE

PAT MURPHY: Well, that's why we developed the Ab Force that you can buy right now for just $10.

ON SCREEN: JUST $10!

PAT MURPHY: That's right, just $10.

ON SCREEN: AB FORCE
Why So Cheap?

PAT MURPHY: Why so cheap?

ON SCREEN: Price of Electronics Comes Down
Intense Competition
Mass Production
Factory Deal
Pass Savings On To You!

PAT MURPHY: Well, just like cell phones and VCRs, the price of electronic products keeps coming down. We were able to cut a special deal with the factory and are passing the savings on to you. The Ab Force is just as powerful and effective as those expensive ab belts sold by others --

ON SCREEN: ELECTRONIC STIMULATION

PAT MURPHY: -- designed to send just the right amount of electronic stimulation to your abdominal area.

ON SCREEN: AB FORCE JUST $10

PAT MURPHY: And best of all, the Ab Force is just $10 and --

ON SCREEN: 30 DAY SATISFACTION GUARANTEE!

PAT MURPHY: -- comes with a full money back guarantee.

Don't miss out on this opportunity to join the latest fitness craze. Call now. 1-800-XXX-XXXX.

ON SCREEN: Only $10.00 Plus $5.99 S&H

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name

Who.

Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.

How.

Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.