Male Libido Enhancement Direct Response TV Long-Form Ad.

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Length: 30 minutes (infomercial)

Opening Disclaimer: The following is a paid advertisement for V-Factor, brought to you by Vital Basics, Inc. V-Factor is a dietary supplement designed to support sexual function in healthy men. It is not a treatment for any disease, including sexual dysfunction and impotence.

A, Denise: If your sex life isn’t as satisfying as it used to be, my guest has some groundbreaking new scientific information that may give you exactly what you need to improve your sex life. He’ll tell us about a new supplement that’s easy, safe, clinically tested... and is something you can use immediately to improve your level of sexual satisfaction.

Carlon Colker, M.D. is the Medical Director of Peak Wellness in Greenwich, Connecticut. He is an attending physician at Beth Israel Medical Center in New York City, and three hospitals in Connecticut: Stamford, Greenwich and St. Joseph’s. In addition to treating many patients for male sexual function, he is one of the most sought-after consultants in the country, and has written extensively about sexual health. Dr. Colker, thank you for joining us.

You’re recognized as an expert in this field—you’ve pretty much written the book on sexual health and what comes of that. What sparked your interest in the field of sexual health?

B, Carlon: Well Denise, as a specialist in internal medicine, I’ve seen literally thousands of patients for problems— from simple stuff... fever, cough, sore throat, little stuff like that... all the way up to life-threatening illness that actually requires hospitalization. But I can tell you that among ail these individuals, the common denominator— the common complaint—is one of sexual health. But that’s only if you ask. Because if you don’t ask, you’re simply not going to know these things. And that’s sort of where this taboo idea that it’s sort of taboo to talk about sex comes into play. Sometimes the individuals are embarrassed or shy about it. Sometimes even the physicians are.

A: When you take the step... advance the step as a physician to your patients to ask them about their sexual health, I would wager a bet that a lot of people have never had a doctor ask that. What’s their reaction to you?

B: That’s a really good point. Most of them are a little bit shocked, a little bit taken aback at first, as I sort of instruct the residents and the interns I train that that’s to be expected. Because most physicians—certainly too many—actually are a little skittish about this subject, and even embarrassed themselves. But that’s not appropriate. I mean, one should be able to speak about this with their patients. So when we bring it up, of course at first there’s a little shock factor. But then, after that there’s actually almost a relief that you’re asking about it, and you want to make sure that everything’s okay on that front, too.

A: Even 5 or 10 years ago, likely you and I would not be sitting here in front of the cameras talking about sexual health and all that is implied in that. Now there's a new openness. We’re seeing it permeating Our society.

B: Yes, and certainly as little as a matter of years ago, we would not be sitting here today and this would be utterly shocking for society. And certainly even today, probably there’s many people out there that are actually shocked by this. But here we are on national television, we’re talking about sex, we’re talking about sexual health. And, y’know, it’s been written about in newspapers, it’s written about in magazines, it’s on radio, it’s on television... and that’s really a good thing.

A: The baby boomer generation. I don’t know how much I’ve read about it... or most people have seen research done on the baby boomers, they’re the virile generation, they take no prisoners. I mean, this is-the can-do generation. And I’m guessing that many of your patients are baby boomers. How are they... how surprised are they when they take that step into your office?

B: Well, look, they are extraordinarily surprised, because again, these are individuals—the so-called baby boomers—who have their heels dug in. They’re not about to climb into the rocking chair and just go passively into retirement and wait to die. They’re not going to do that. They want to stay healthy, they want to stay physically active, they want to stay strong, they want to stay virile... and that includes, again, their sexual health. They’re very focused on that and they want that to be just as much a part of their lives as everything else.

A: And they’re part of that new openness that we’ve been talking about, don’t you think?

B: Absolutely.

A: Not just older folks, not just baby boomers. There are a lot of young people in there.

B: Well, it’s not just individuals in their 60’s and 70’s, or the baby boomers. This also occurs in individuals in their 20’s. So again, the V-Factor Natural Pack is something that younger people can use, and something that older people, individuals, can use with a great deal of satisfaction.

A: Proactive is what we’re talking about today. Let’s talk about the solution—the V-Factor Natural Pack.

B: This is a dietary supplement with some natural ingredients in it. And those ingredients are put together in a specific combination, and that’s very important because I precisely formulated this product based on the information that’s already out there. Collectively we have a clinical study to show the effectiveness of this product. And I think that’s what’s important. We have a product that really does improve sexual satisfaction in men.

A: V-Factor Natural Pack is set apart from the rest of the pack by the clinical study—the research that came back, the safeness, the data that supports this, the verbatums from the people that were part of the study—all tell you that this is very effective. Could you compare this—all of that research, the science behind it—compared to some of the other products that people are seeing out there, too.

B: Sure. Well, I think it’s important to recognize that there is this clinical study, which I was, of course, the lead investigator into the product. I mean, we did a very, very strict clinical study on it, and we showed that this was, in fact—the V-Factor Natural Pack—really excellent in improving sexual satisfaction in men. It really was terrific. And that’s so important to recognize, because so many other products that are out there... I mean, they’re based on folklore or they’re based on what I call pseudo-science, or they’re based on some anecdotal information, and that just means what someone says is true for them. And while that might be good for an individual, and might be interesting, that really isn’t scientific enough. We need to know that something’s really going to work for people.

A: That’s what sets us apart here. Now, for the layman, what does clinically tested mean, specifically? What does that mean?

B: Well, to say something that is clinically tested, it means that the product has actually undergone a very careful scrutiny and research where we take the product and we test it against a placebo. And it’s in a double-blind fashion where neither the examiners nor the subjects in the study actually know which product they’re taking. And they go forward and take the product and see how they do. In the case of the V-Factor Natural Pack, we clearly found the increased level of satisfaction. It was very significant.

A: V-Factor Natural Pack is also rooted in some pretty heavy-duty research that even came before the clinical trials.

B: Absolutely. One of the ingredients that I selected for the V-Factor Natural Pack actually is based on the Nobel Prize-winning research in the theory that nitric oxide—a substance called nitric oxide—can actually improve circulation to the genitals. And that’s so important, because if you improve circulation to the genitals—with nitric oxide, by increasing nitric oxide—then you improve the function. If you improve the function, then clearly your satisfaction’s going to get better. And that’s so important. But, y’know, I don’t want to get away from this idea that, again, a fulfilling relationship is really what we’re coming after. I mean, the idea of having good sexual health ultimately leads to a good relationship.

A: You have the opportunity really to change people’s lives. How gratifying is this for you when you see your patients come back to you and say, Gosh, this has just totally changed my life. I have a whole new lease on life. I've been released from prison.

B: Well, it’s extraordinarily gratifying, Denise. I mean, that’s why I went into medicine in the first place, is to help people in any way that I can. So this was something that was inevitably going to enter my practice in some capacity, and certainly enters the practice of any physician out there at some point or another.

A: Let’s talk about how it really, really works. You take it right before intimacy, and that’s it? It’s that simple?

B: Denise, it’s that simple. I mean, you don’t have to take this product every single day like some products are telling you to do...and therefore it has to sit in your cupboard with your multi-vitamins and all those vitamin Cs that you keep trying to remember to take, but you just can’t remember to take every single day. This is a product that you take shortly before intimacy, and that’s it. It’s that simple.

A: Were you surprised? Like you were saying, if you have all this stuff that you have to take every day, the irony is that you’re going to become a slave to that, too. So you’re still a slave... but you haven’t gained any freedom at all.

B: One would like to say that I was pleasantly surprised by the results. But again, I’m a scientist and a physician, and that’s so important to recognize that, with the research that we knew already on the ingredients, putting them together was kind of like dialing the right combination of a lock. And again, that’s what an experienced physician, an experienced researcher, does, is we put ingredients together that it’s only logical that it should be very effective.

A: It is. But we are all individuals, so we know that the results will vary. But what can men expect from this, specifically? They’re out there, they’re wondering, they want to know.

B: Well as our clinical trial showed, when an individual takes the V-Factor Natural Pack they are going to experience increased sexual satisfaction and a better sexual response. Each V-Factor packet or blue packet contains 3 easy to swallow capsules and it’s that simple so you can take it with you, you don’t have to take the whole box or bottle with you, you can take a simple packet with you and uh-it’s just that simple. Very, very convenient, very easy to take, very easy to store.

A: I like it to because it is so private in nature and it’s anonymous in nature.

B: It’s important to recognize that when you order the V-Factor Natural Pack, that V-Factor natural pack truck is not going to be coming up to your house, pulling right in front and dropping off your, your order so that your neighbors can see. That’s just not what happens. I mean, this is something that’s in total confidence, total anonymity, okay? And the package is delivered to you in unlabeled fashion and that’s so, so important because, again, this is a sensitive subject and confidentiality and anonymity, as it is with my patients, is very, very important to the individuals that are, that are interested in the V-Factor Natural Pack can certainly rely on that.

A: Our guest today is Carlon Colker, M.D.. He’s helped countless men improve their sex life, which, of course, has a powerful effect on all areas of a man’s life. In just a moment, we’ll dispel some of the most common myths about sex. Many of them are so pervasive, they can have a devastating effect on men of all ages. Stay tuned.

[Transition into CTA[

CTA #1: If you’d like more information on the all-new V-Factor Natural Pack, please call the number at the bottom of your screen. Your call is always completely confidential. As you heard the doctor say, V-Factor is based on a concept that won the Nobel Prize in Medicine... and a recent clinical trial showed a significant improvement in sexual satisfaction. We’ve worked out a special arrangement for viewers of this program... call right now and ask how to get a free bottle with your order. Again, your call is completely confidential, and of course V-Factor comes in plain packaging to respect your privacy. Plus there’s a 30-day money-back guarantee. This is too important to put off. You . need to do something now, and V-Factor is the natural choice for improved sexual satisfaction. Call now, take advantage of that special offer, and don’t be surprised if you have better sex more often.

[Dissolve to V-Factor logo with CG: “The Natural Choice for Improved Sexual Health

Intro to SEGMENT 2: We’re back with Carlon Colker, M.D.. We’re talking about a revolutionary breakthrough that improves sexual function and satisfaction... some very dramatic results. Doctor, we’ve been talking a little bit today about the clinical trial that went into this, the due diligence that' went into the V-Factor Natural Pack. So much good verbatums that came back from the people that were part of the study. What were they telling you?

B: Well, it’s so important to recognize that having a clinical study behind the product is so important because it tells you that this product really works and that’s the whole idea. There are too many products out there that don’t have a clinical study to support their use; If the man’s taking V-Factor Natural Pack, they can expect to have improved satisfaction, have a greater satisfaction. It’s such a key part of happiness and if V-Factor Natural pack can contribute to that intimacy and strengthen the bond between two people by improving their sexual health, then that’s what it’s all about. That’s what we’re going after.

A: So much data supports the safety and the reliability of V-Factor Natural Pack; Can you tell us exactly what it is. though?

B: This is a product that I specifically formulated and carefully designed to include natural ingredients—and that’s very, very important, hence the name V-Factor Natural Pack—that’s clearly been shown to have an effective influence on sexual function and sexual health. That’s very important. And then the V-Factor Natural Pack itself—the actual final formula—has also been tested and shown to be safe and effective.

A: You’ve put together a little quiz, because there are so many myths out there. We’ve talked a lot about the new openness that we know that’s been going on... in our society the past 5 or ten years but still, we’re in that transition period where these myths are still layered on that new openness as well. I’m going to, you know, sort of play along with this because, everyone in our society, we’re all just human beings. We all have these same myths. First question, being sexually satisfied, or enjoying sex when you get older can’t happen... don’t like sex when you’re over 50, 60 or 70. True False. I’m going to say... I want it to be false.

B: Well, you know, look, of course, this is false. I mean, to think that you’re not going to have good sexual health as you get older, that this is, this is absolutely something that has to happen, it has to get worse, is just silly. It doesn’t have to get worse. If anything it should be just the same or even better because, let’s face it, you have more experience and so that’s something to really keep in mind. If you have a medical problem or some such that really limits you, well that’s a different story but if you’re otherwise healthy, there’s no reason that your sexual health shouldn’t be just as good, if not better. Again, that’s why we have the option of the V-Factor Natural Pack.

A: Second question is a lot more difficult, I think and one that I could have gotten tripped up on? Second question is, talking about sex with your partner is really, will improve the quality of your sex life. In other words, all you gotta do is sit down and talk about it and it’ll get all better. I would like to think that that’s true. I don’t think it is, though.

B: You’re saying false.

A: I’m saying false.

B: Well that’s correct it is false because you know, again, I don’t... I don’t want to get away from the idea that, you know, communication, good healthy communication is so important in a relationship and forms the foundation of any healthy relationship so communication is important. So you know, you have to do something about it. You have to be proactive about it. Again, that’s why we have our option of the V-Factor Natural pack, to help that.

A: Third question, good sex relieves stress. I think that’s easy. I’m going to say yes.

B: Well, you know that’s absolutely true but a lot of people somehow get that confused. Yes, good sex does relieve stress but keep in mind, Denise, if you’re having bad sex, then the very thought of the experience, the pressure from your partner, perhaps, to engage in sex, is actually so overwhelming that this actually becomes a problem and you can really actually increase your level of stress.

A: Fourth question, sex becomes less important as the years go by. We've talked about it a lot. I’m hoping that that isn’t true.

B: No, it’s nonsense. I mean, you know, what most couples recognize when the kids grow up or they move out, or they go to college, or whatever, they actually tap into this new level of intimacy and that’s really something that’s very beautiful...

A: That’s nice.

B: It’s beautiful and it’s something that’s very healthy, very normal and it’s something that you’d like to see. And of course along with that, sometimes you can get a bump in the road. Sometimes younger people experience these things too so I don’t want you to think that it’s just older individuals.

A: Fifth question and this is kind of one that I stumbled on, most sexual function issues are the result of poor self-esteem, and... uh... lack of confidence. I don’t think so, but I’m not exactly sure why.

B: And your answer is?

A: No.

B: This is absolutely false. To think that these things don’t play into the, into the whole equation...

A: Right.

B: This of course is not correct either.

A: People when they come in, potential clients when they come in, patients when they come in, do you find that they have these misconceptions about sex and how damaging are they?

B: Oh, they have numerous misconceptions about sex and how things are supposed to pan out for them. And younger people tend to exaggerate the frequency of their sex or the quality of their sex. Older people tend to minimize it’s importance and pretend it’s invisible. It’s a... We don’t want to talk about it. It’s not there. It’s not important. So as I like to say, the younger people are lying while the older people are denying and both is unhealthy so you need to get to the truth, and get to the truth of the matter and although this is a sensitive topic, it shoots right to the heart of the matter.

A: Were you surprised at the success, the level of success of V-Factor in your practice.

B: Well, you know, I’d like to say that I, I was surprised... um... but and I was pleasantly surprised on a certain personal level to see the accomplishment but of course as a physician, as a medical doctor, as a researcher, uh, there’s not a lot of surprise here because, you know, there’s so much research behind the individual ingredients in the V-Factor natural Pack. And we designed a clinical study to challenge the combination of those ingredients in a specific clinical study on the actual V-Factor Natural pack, showed us that this increase sexual satisfaction in men and so, you know, really this is all follow suit with the careful research, careful science, so in a way, in that regard, I was not surprised. I expected this to be the, the results.

A: We shouldn’t be surprised either that there are women who are watching the program right now who have a whole variety of questions about this as well. You’re advice, and I’m speaking as a woman, your advice. We don’t want to continue to damage, you know, self-esteem, but we want to help. We want an act of love, an act of intimacy. So any advice for women who are watching out there. Should they go for it?

B: It’s a tough position to be in because, you know, it seems like almost anything that you do is going to be wrong. It’s just gonna... it’s just gonna make things worse and you try to open up the subject and try to do that communication that we spoke about earlier and it just seems to be antagonistic. It starts arguments. It gets worse and worse. But you know, uh, call. You know, get the V-Factor Natural pack because, you know, there’s no greater gift than this gift of trying to re-ignite the spark in you relationship. There’s no greater gift than that gift of intimacy.

Transition to CTA #2: Our guest today is Carlon Colker, M.D.. He’s here with important new information on improving your sex life. We’ll be back to talk more with the doctor in just a minute, including more essentials every man should know about sexual health.

[Transition to CTA]

CTA #2: If you’d like more information on the all-new V-Factor Natural Pack, please call the number at the bottom of your screen. Your call is always completely confidential. As you heard the doctor say, V-Factor is based on a concept that won the Nobel Prize in Medicine... and a recent clinical trial showed a significant improvement in sexual satisfaction. We’ve worked out a special arrangement for viewers of this program... call right now and ask how to get a free bottle with your order. Again, your call is completely confidential, and of course V-Factor comes in plain packaging to respect your privacy. Plus there’s a 30-day money-back guarantee. This is too important to put off. You need to do something now, and V-Factor is the natural choice for improved sexual satisfaction. Call now, take advantage of that special offer, and don’t be surprised if you have better sex more often.

[NOTE: Dissolve to V-Factor logo with CG: “The Natural Choice for Improved Sexual Health”]

Intro to segment #3: And we’re back with Carlon Colker, M.D., and our topic today is a sensitive one and one that we should talk about because it effects men of all ages, every day, as well as their partners. We’re talking about a revolutionary new breakthrough that will help you get that spark back into your sex life.

A: Proactive is what we’re talking about today. Let’s talk about the solution—the V-Factor Natural Pack.

B: This is a dietary supplement with some natural ingredients in it. And those ingredients are put together in a specific combination, and that’s very important because I precisely formulated this product based on the information that’s already out there. Collectively we have a clinical study to show the effectiveness of this product. And I think that’s what’s important. We have a product that really does improve sexual satisfaction in men. Each V-Factor packet or blue packet contains 3 easy to swallow capsules and it’s that simple so you can take it with you, you don’t have to take the whole box or bottle with you, you can take a simple packet with you and uh-it’s just that simple. Very, very convenient, very easy to take, very easy to store.

A: I think that patients, and you’ve told me your patients, are very savvy, though, in terms of the products that they purchase. And sometimes they’re a little bit suspicious... as well they should be. That’s the good thing about the V-Factor is the clinical study that went behind it, your personal effort, and the effort of other people, the safety, the data, the documentation, the verification... it’s all there.

B: Yeah, it’s so important because there are so many products out there, and lord knows I wrote the book on it. So I can tell firsthand you there are many, many products out there and most of them don’t work and they don’t have clinical studies to support their safety and efficacy. The nice thing about the V-Factor Natural Pack is you do have a product that has been clinically tested. It is safe and effective.

A: You take it right before intimacy, and that’s it? It’s that simple?

B: Denise, it’s that simple, I mean, you don’t have to take this product every single day like some products are telling you to do... and therefore it has to sit in your cupboard with your multi-vitamins and all those vitamin Cs that you keep trying to remember to take, but you just can’t remember to take every single day. This is a product that you take shortly before intimacy, and that’s it. It’s that simple.

A: Results, though, will vary. We know that. What can a person expect? We say ‘before intimacy,’—y’know, how long before intimacy and really specifically what can we expect?

B: Well, that’s a great question, Denise. And y’know, with any substance that you take, the response is going to vary, and that goes for any dietary supplement, any medicine—that’s just true from one person to another... the results are going to vary. What we do see with the V-Factor Natural pack is, taken shortly before intimacy, individuals have experienced greater sexual satisfaction, and there’s no question about that. That’s something that we’ve seen—very strong data.



A: Peace of mind and the confidentiality that goes behind the product as well. Can you tell us about that?

B: That’s such an important point to emphasize Denise, and I’m so glad you brought that up. I don’t want the men out there thinking that if they go ahead and order this product, that somehow the V-Factor Natural pack truck is going to come pulling up to their house and drop off their order. This is simply not gonna happen. When they call it’s completely confidential. When they order the package comes to them in an unmarked fashion. So there’s complete confidentiality there and that’s so important.

A: There’s so many things going for this product, it sounds... the V-Factor natural Pack. There’s the clinical trial behind it, and the data that supports it, the persons that have used it and the comments that have come back and to confidentiality, the peace of mind. I think that the attributes really just go on and on. Would you agree?

B: It certainly is the case and it so nice to know that we have so much research behind the separate ingredients, the natural ingredients in the V-Factor Natural Pack. We have a clinical study to back up the use of the V-Factor Natural Pack. And that’s so important, testing the specific formula under clinical conditions, so we’re able to feel very confident about this. This substance has been used in countless men out there and they have had great results. And it’s so important to see that we do have this option and men do have that option. If their sexual health is a problem they certainly do have this option.

A: V-Factor has been taken to the next level in terms of due diligence then, obviously and the clinical trial. Its been taken to a different level that the other product that we are seeing on the air at this point at this point, which really have not been through the same rigors as V-Factor has.

B: This is important because so many of the products out there are formulated by what I call pseudo-science, or there is just some folklore behind the product or they don’t have real clinical medical research that backs up the use of the product. In the case of the V-Factor Natural Pack that’s exactly what we have. We have a clinically tested product and that’s so important to let the people know out there.

A: V-Factor relies on some pretty heavy-duty research which is pretty impressive. Can you tell us about that?

B: Well, actually, it is impressive research. The research behind one of the ingredients in the V-Factor Natural pack revolves around nitric oxide. Nitric oxide is a very specific substance that increases circulation. That’s not to be confused with nit-rous oxide, which, of course, is laughing gas. But again, by increasing circulation you increase function. By improving function, you increase satisfaction.

A: Anything else to say to the person out there who's watching this, who... they want to. They want to take that risk. Oh they just so want to—it's just hard to breakthrough that barrier.

B: I say it to my patients and I say it to the viewers, that you deserve to have a satisfying sexual relationship with your partner.

A: Carlon Colker, M.D. has been our guest today. If you'd like more information about V-Factor, please call the number on your screen. Again, it’s completely confidential to respect your privacy. I’m Denise Diamond. Thanks for watching.

CTA #3: If you’d like more information on the all-new V-Factor Natural Pack, please call the number at the bottom of your screen. Your call is always completely confidential. As you heard the doctor say, V-Factor is based on a concept that won the Nobel Prize in Medicine... and a recent clinical trial showed a significant improvement in sexual satisfaction. We’ve worked out a special arrangement for viewers of this program... call right now and ask how to get a free bottle with your order. Again, your call is completely confidential, and of course V-Factor comes in plain packaging to respect your privacy. Plus there’s a 30-day money-back guarantee. This is too important to put off. You need to do something now, and V-Factor is the natural choice for improved sexual satisfaction. Call now, take advantage of that special offer, and don’t be surprised if you have better sex more often.

Closing Disclaimer: The following is a paid advertisement for V-Factor, brought to you by Vital Basics, Inc. V-Factor is a dietary supplement designed to support sexual function in healthy men. It is not a treatment for any disease, including sexual dysfunction and impotence.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name

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Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

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