Weight Loss Direct Response TV Long-Form Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 30 minutes (infomercial)


ON SCREEN: The following is a paid program for Healthe Trim. Sponsored by HealthyLife Sciences, LLC.

ON SCREEN: Dr. Wendy Walsh, PhD 

Healthe Trim

DR. WENDY WALSH: The effects on your health of being overweight can be overwhelming and dangerous, both physically and mentally, coronary heart disease, cancer, high blood pressure, depression, anxiety. We eat too much and don't exercise enough. Plain and simply, we've lost control of the part of our brain that tells us when we're full.

ON SCREEN: How Mario helped me 

LOSE 30 LBS. IN 5 MONTHS

How did this mother of 3 Get High School Skinny!

Healthe Trim

DR. WENDY WALSH: I've heard about a fastacting natural supplement that's helping people just like you take back control and lose weight.

ON SCREEN: LOST

307 35 54 50 127

User Group average weight loss 10.92 lbs in 30 days

DR. WENDY WALSH: In the next half-hour, you'll hear truly amazing stories of weight loss that are breathtaking.

ON SCREEN: Dr. Wendy Walsh, PhD

Healthe Trim

DR. WENDY WALSH: People like you have started new lives. They're so proud and joyful and their story can be your story.

But it all begins with one man, who's worked tirelessly to help hundreds of thousands of people lose millions of pounds. He desperately wanted to lose weight himself, but nothing he tried worked. Then he discovered the formula for Healthe Trim and it changed his life forever.

I'm happy to introduce Mr. Matthew Dwyer. Hi, Matthew.

MATTHEW DWYER: Hey, how are you? Thanks so much for having me.

DR. WENDY WALSH: People are losing weight. Matthew, I need to know what's going on.

MATTHEW DWYER: Hundreds of thousands of people have lost millions of pounds on Healthe Trim and they're keeping it off because Healthe Trim is just so darn easy.

DR. WENDY WALSH: Why do they Stick to Healthe Trim?

ON SCREEN: Diet and exercise are necessary to lose weight

MATTHEW DWYER: Because all you do is wake up in the morning, take two natural supplements, drink water and go about your day, and it is just that simple.

You'll be less hungry and you'll be less tired.

ON SCREEN: Before and After photos

Lost 47 Pounds

Matthew

Healthe Trim

MATTHEW DWYER: You'll have great energy. It will motivate you to move around. It will curve your cravings and you'll lose the weight easy and naturally.

DR. WENDY WALSH: So, it actually makes you want to move more?

MATTHEW DWYER: It really does. It makes you want to move more.

ON SCREEN: Before 189 Pounds

Lost 54 Pounds

User Group average weight loss 10.92 lbs in 30 days

Healthe Trim

DR. WENDY WALSH: I'd like to introduce now Ann Hudson. Ann is a popular radio disk jockey and TV host in Austin, Texas. Welcome, Ann.

ANN HUDSON: Yes. Thank you.

DR. WENDY WALSH: I also understand you're a really busy mom of two.

ANN HUDSON: Yes, two boys. Two boys.

DR. WENDY WALSH: That's exhausting. So, DJs are jaded, they're skeptics. They hear about stuff all the time.

ANN HUDSON: Well, yeah, because most of the time, it's crap.

MATTHEW DWYER: I was skeptical, too. I tried 42 dietary supplements before Healthe Trim changed my life. They all failed me. But I'll tell you what, don't take it from me. Just listen to all these people that have lost massive amounts of weight.

ANN HUDSON: Everyone around the office when I came back from maternity leave was taking Healthe Trim. It was all the rage. And I was like, what the heck is this? What's going on? When I started taking it, I felt better. I had a lot more energy. I wanted to do stuff. And after six weeks, the weight just started falling off. It was like five pounds, six pounds, eight pounds. It was a huge transition.

DR. WENDY WALSH: How much did you lose total?

ANN HUDSON: Fifty-four.

DR. WENDY WALSH: Fifty-four pounds.

ANN HUDSON: Yeah.

MATTHEW DWYER: So, you went from a 12 in a dress to a two in a dress.

ANN HUDSON: Now I'm a 2.

MATTHEW DWYER: In five months, six months?

ANN HUDSON: Yes.

DR. WENDY WALSH: Five sizes, five months.

ANN HUDSON: The moral of the story really is, if you stick with it, you're going to lose the weight. And that's what I always tell people. And I have people calling me all the time at the radio station talking about their weight loss because it -- it's going to happen for you. Stick with it.

ON SCREEN: FREE TRIAL 30 DAY

$9.95

Shipping and Processing

LOST 35 POUNDS

Victoria

Lost 54 Pounds

Ann

Lost 127 Pounds

Debbie

Lost 130 Pounds

Ben

Lost 165 Pounds

Jay

Satisfaction Guarantee 100%

Your results may vary.

1-800-XXX-XXXX

TRYHEALTHETRIM.COM

Healthe Trim

MATTHEW DWYER: I want you to lose the weight.

I want you to live a better, healthier lifestyle, and that's why I'm here. I know Healthe Trim will work for you because it's worked for me and hundreds of thousands of others. You'll start to see and feel a difference in just seven days. I guarantee it.

ON SCREEN: Before 247 Pounds

Lost 127 Pounds

User Group average weight loss 10.92 lbs in 30 days

Healthe Trim

DR. WENDY WALSH: Right now, we're going to meet another one of Healthe Trim's amazing success stories. Now, she's a really busy mother of four who once thought that weight loss was completely out of the question until Healthe Trim. I want to welcome Debbie White to our show.

How much did you lose?

DEBBIE WHITE: I've lost 127 pounds in 13 months.

DR. WENDY WALSH: 127 pounds.

DEBBIE WHITE: Yes, ma'am.

MATTHEW DWYER: Thirteen months. How long ago was that?

DR. WENDY WALSH: You lost half yourself.

DEBBIE WHITE: I did.

DR. WENDY WALSH: When did you start to gain weight?

DEBBIE WHITE: I gained — started gaining weight when they removed my thyroid.

DR. WENDY WALSH: So, you had a health issue.

MATTHEW DWYER: She was thin all her life until the age of 33.

DR. WENDY WALSH: How was it affecting your marriage?

DEBBIE WHITE: It got very complicated. My --it's kind of like our, well, sex life stopped.

DR. WENDY WALSH: Mmm.

DEBBIE WHITE: I wouldn't let him see me naked at all. I'd literally tell him, turn off the light, get in bed. And then I'd get in bed and I'd just have all these pajamas on because I just I didn't want him touching me. I just felt so gross.

DR. WENDY WALSH: Did you worry your husband was going to leave you?

DEBBIE WHITE: I thought, well, you know, if he's getting it, you know, somewhere else, I hope he's happy. I wanted to die. I really — I just wanted to die. I know that that sounds so selfish about me because, you know, oh, well, it's just weight. I even went into the bathroom one day when they were gone and I filled the tub with water, lit some candles and some music, and I just sat there and I cried and I cried and I cried and I had a bottle of pills with me. And then my phone rang and it was my daughter and I just -- I just threw them away. I just -- she saved me.

DR. WENDY WALSH: Oh. I'm so glad that phone call came.

DEBBIE WHITE: So am I.

DR. WENDY WALSH: And I'm so glad you're here today, because today you have a new story to tell, don't you?

DEBBIE WHITE: Yes, I do.

DR. WENDY WALSH: So, you spent $30,000 on products.

DEBBIE WHITE: Yes.

DR. WENDY WALSH: You had completely given up.

DEBBIE WHITE: Yeah.

DR. WENDY WALSH: It was done for you.

DEBBIE WHITE: Yes.

DR. WENDY WALSH: How did you hear about Healthe Trim?

DEBBIE WHITE: You know, people were like, this works, you've got to try this, Debbie, you've just got to try it. I'm like, don't even go there with me, don't, you have no idea. And I tried it and in the first week, I lost five pounds. I kept losing weight.

DR. WENDY WALSH: And this is only days and weeks after beginning.

DEBBIE WHITE: Like a month because I had lost ten pounds in a month.

DR. WENDY WALSH: Wow.

DEBBIE WHITE: Yeah.

DR. WENDY WALSH: So, did this inspire you to keep going?

DEBBIE WHITE: Oh, yeah. Oh, yeah. I was like, okay, give me the bottle.

DR. WENDY WALSH: Right.

DEBBIE WHITE: I need more.

MATTHEW DWYER: Well, you didn't take more.

DEBBIE WHITE: No, I didn't. I just wanted to make sure I didn't run out.

DR. WENDY WALSH: That's right. So, Debbie, you have lost 127 pounds in 13 months. How do you keep the weight off?

DEBBIE WHITE: I take Healthe Trim, two capsules every morning, and it's easy as that.

DR. WENDY WALSH: So, it's easy for you?

DEBBIE WHITE: It's very easy for me.

DR. WENDY WALSH: Are you feeling deprived?

DEBBIE WHITE: No, not at all.

DR. WENDY WALSH: Not at all?

DEBBIE WHITE: No, I can eat whatever I want. And I just -- I don't sit there and go, oh no, I can't have that, I wish I could. No, I get to order it and I get to eat it and then I take the rest home.

DR. WENDY WALSH: How's it going with the hubby now?

DEBBIE WHITE: I feel so much more in love with him. I mean, it just --

DR. WENDY WALSH: He's courting you.

DEBBIE WHITE: He is, and I'm feeling it and I am loving it.

DR. WENDY WALSH: Things rocking?

DEBBIE WHITE: Things are rocking. I keep the lights on.

MATTHEW DWYER: Oh, geez.

DEBBIE WHITE: I even want to Victoria's Secret and got some sexy stuff.

DR. WENDY WALSH: Whoo, whoo. She's shopping at Victoria's Secret. You know what that means.

DEBBIE WHITE: My honey's a keeper. He was always there to support me and he's not going anywhere. Not now.

DR. WENDY WALSH: Now he's getting satisfied, not the Healthe Trim satisfied. Actually, that is what the Healthe Trim satisfaction is, isn't it?

MATTHEW DWYER: Yep, pretty much it is.

DR. WENDY WALSH: Everyone benefits.

DEBBIE WHITE: Everyone. And many times over.

MATTHEW DWYER: Oh, gosh.

DR. WENDY WALSH: Matthew's like, I don't know what I've started here. I want to see it. Stand up there and give me a little twirl, would you? Look at that. And you're in like a size four jean there?

DEBBIE WHITE: Two.

DR. WENDY WALSH: Size two skinny jean. You hear that? Don't tell me, those were your shorts.

DEBBIE WHITE: These were my shorts 14 months ago.

DR. WENDY WALSH: You could make a skirt out of one leg.

DEBBIE WHITE: I know, I could, huh.

DR. WENDY WALSH: You could make a great little pencil skirt there.

MATTHEW DWYER: Fourteen months?

DEBBIE WHITE: Yeah, 14 months ago.

DR. WENDY WALSH: That's amazing. All because of Healthe Trim.

DEBBIE WHITE: I'm 47 years old and I feel like a hot mama and I cannot wait to be that hot grandma, seriously.

DR. WENDY WALSH: Oooh.

DEBBIE WHITE: Because I'm going to keep this figure. I'm keeping it for the rest of my days.

MATTHEW DWYER: Healthe Trim works and it's easy. That's the beautiful thing.

ON SCREEN: Before and After photos

Lost 47 Pounds

Diet and exercise are necessary to lose weight.

Matthew

Healthe Trim

MATTHEW DWYER: And it's no lifestyle change. You don't have to change your lifestyle. You can still do whatever you want and still eat the foods that you love.

ON SCREEN: Before 247 Pounds

Lost 127 Pounds

Healthe Trim

MATTHEW DWYER: You're just going to eat less portions and feel content and feel happy pushing that plate away.

ON SCREEN: Based on advertising dollars 2010-2011 on Clear Channel Healthe Trim

DR. WENDY WALSH: You know, Healthe Trim is the number one natural weight loss supplement and for good reason. It works. People from every walk of life have taken control of their weight and lost 10 to 20, 40 to 60, even 100 pounds and more, and the best part is they did it without dieting and without depriving themselves of the foods they love. Isn't it time you joined them?

ON SCREEN: Dr. Wendy Walsh, PhD

Health Trim

DR. WENDY WALSH: Stay tuned to find out how you can get Healthe Trim delivered right to your door through a special limited time introductory offer.

ON SCREEN: Dr. Wendy Walsh, PhD

You are watching a paid advertisement for Healthe Trim, brought to you by HealthyLife Sciences, LLC.

Health Trim

DR. WENDY WALSH: Take control of your health and your weight today with Healthe Trim.

ON SCREEN: WEIGHT LOSS PROGRAM (STOP)

GYM MEMBERSHIP (STOP)

EXTREME EXERCISE (STOP)

1-800-XXX-XXXX

Satisfaction Guarantee 100%

TRYHEALTHETRIM.COM

Healthe Trim

DR. WENDY WALSH: You know you can pay hundreds of dollars a month for weight loss programs, gym memberships and extreme exercise routines --

ON SCREEN: FREE TRIAL 30 DAY

CALL NOW

Satisfaction Guarantee 100%

1-800-XXX-XXXX

TRYHEALTHETRIM.COM

DR. WENDY WALSH: -- but if you call the number on your screen or go online to TryHealtheTrim.com today, you won't pay $100, you won't pay $75 or $50 or even $30, because your first month of Healthe Trim is only $9.95.

ON SCREEN: FREE TRIAL 30 DAY

$9.95

Shipping & Processing

CALL NOW

Satisfaction Guarantee 100%

1-800-XXX-XXXX

TRYHEALTHETRIM.COM

DR. WENDY WALSH: You heard me right. Call or go online now and your first month of Healthe Trim is only $9.95. And to make sure you're getting results fast, you'll get two lifestyle guides, Everyday Meals and Everyday Fitness, both for free.

MATTHEW DWYER: Plus, to get you maximum results with Healthe Trim, I'm also going to include for free access to our Healthe Trim weight loss coaching program. Our coaches are there to answer your questions, to give you tips and make sure you lose the weight you want and they'll do it for free.

DR. WENDY WALSH: To really jumpstart your weight loss, you'll get a 30-day supply of the amazing detox formula, Healthy Cleanse, and that's free, too.

ON SCREEN: FREE TRIAL 30 DAY

$9.95

Shipping and Processing

LOST 35 POUNDS

Victoria

Lost 54 Pounds

Ann

Lost 127 Pounds

Debbie

Lost 130 Pounds Ben

Lost 165 Pounds

Jay

Satisfaction Guarantee 100%

Your results may vary.

1-800-XXX-XXXX

TRYHEALTHETRIM.COM

Healthe Trim

MATTHEW DWYER: Healthe Trim works. It's SO easy. It's natural. You'll feel great. You'll lose weight that first week. Healthe Trim will change your life, I guarantee it.

DR. WENDY WALSH: Try Healthe Trim for 30 days. If you don't lose weight, if you aren't 100 percent satisfied, just send it back and keep the meal plan and fitness guide as a gift. It is that easy.

ON SCREEN: FREE TRIAL 30 DAY

$9.95

Shipping and Processing

Satisfaction Guarantee 100%

Your results may vary.

1-800-XXX-XXXX

TRYHEALTHETRIM.COM

Healthe Trim

ANNOUNCER: It's never too late to lose the weight. Pick up the phone and get fit and slim with Healthe Trim. Call 1-800-XXX-XXXX. That's 1-800-XXX-XXXX. Or go online to TryHealtheTrim.com.

DR. WENDY WALSH: Welcome back. I'm here with Healthe Trim founder, Matthew Dwyer, and we're talking about the number one weight loss supplement in the country, Healthe Trim. There have been so many supplements on the market that all promise these kinds of early results and great results. But why is it that Healthe Trim works when all these other ones have failed?

MATTHEW DWYER: Ninety-five percent of all diets fail because you have to give up the foods that you love and people end up gaining the weight back. That's not the case with Healthe Trim. You can still eat the foods that you love; you're just going to eat less portions and feel content and feel happy and you won't feel like you're depriving yourself of anything.

ON SCREEN: Before and After photos

Lost 47 Pounds

Matthew

Healthe Trim

MATTHEW DWYER: When people first start taking Healthe Trim, they're going to be less hungry and they're going to have this alert, focused energy and they're going to start losing weight the first week. And probably what's going to happen is after three weeks of taking Healthe Trim, they're going to be so happy because they're going to be out buying a smaller dress.

DR. WENDY WALSH: Wow.

MATTHEW DWYER: Yes.

DR. WENDY WALSH: That's really exciting.

MATTHEW DWYER: I know it, because I get emails about that every week.

ON SCREEN: Before 165 Pounds

Lost 35 Pounds

User Group average weight loss 10.92 lbs in 30 days

Healthe Trim

DR. WENDY WALSH: Right now, we're going to hear from Victoria Russell. Now, Victoria, you were a college lacrosse player.

VICTORIA RUSSELL: Yeah.

DR. WENDY WALSH: But after you graduated, something changed. What happened?

VICTORIA RUSSELL: I was sitting at an office desk all day, you know, so my lifestyle really changed. And I was still eating pretty much the same amount as I was eating when I was working out four or five hours a day.

DR. WENDY WALSH: Whoa, that's a problem.

VICTORIA RUSSELL: And I ended up gaining about 30 pounds the first year after I graduated.

DR. WENDY WALSH: So, how did you hear about Healthe Trim?

VICTORIA RUSSELL: It was amazing. The first week I lost probably about seven pounds, so —

DR. WENDY WALSH: Seven pounds in the first week?

VICTORIA RUSSELL: Yeah, mm-hmm. I mean, I'm all about instant gratification. So, that was great for me. I was like, if I'm going to lose this weight, you know, in a week, then I got to keep going.

DR. WENDY WALSH: You lost a total of how many pounds?

VICTORIA RUSSELL: Thirty-five pounds.

DR. WENDY WALSH: Wow.

VICTORIA RUSSELL: Yeah.

DR. WENDY WALSH: Congratulations. You have another issue in that your mom loves to cook, right?

VICTORIA RUSSELL: Oh, yes. Sunday family dinner at my house is chicken parm with as much cheese as you can possibly think of, homemade pizza. We have pasta with gravy, not sauce, Italian gravy.

DR. WENDY WALSH: And during that year when you were packing on those pounds, were you chowing down on this?

VICTORIA RUSSELL: Oh, absolutely. I mean, my mom's whole theory is if you clean your plate, it means you want more. So, she'd put more on it.

MATTHEW DWYER: So, what about Sunday nights now?

VICTORIA RUSSELL: Well, Sunday nights now, you know, she'll fill my plate and I'll probably eat about half of what I normally would have eaten.

DR. WENDY WALSH: And you don't feel hungry?

VICTORIA RUSSELL: No. Well, that's the thing. I mean, my mom sits there and she kind of gives me crap about it, but I'm like, okay, I'm not going to force myself to eat anymore.

DR. WENDY WALSH: So, it just naturally helped you feel fuller?

VICTORIA RUSSELL: What ended up happening after I started taking Healthe Trim was that I realized, okay, I ate this much and I'm full. So, I wasn't really giving up anything that I really liked eating, but I was just eating everything in smaller portions.

MATTHEW DWYER: It's the proprietary blend of natural ingredients in Healthe Trim that makes you feel full faster, and that's the beautiful thing about Healthe Trim. She can still eat what she wants. She can still eat her pastas, but she's not going to eat the whole plate. She's going to eat less portions and feel content and feel full faster.

DR. WENDY WALSH: Tell me about your energy level. Are you back to exercising?

VICTORIA RUSSELL: Yeah, absolutely. I mean, the first year in the workforce, it was a complete change for me, you know. I would come home drained and everything, didn't want to work out at all. Now, you know, I take Healthe Trim before I go home and then I go for a run and I feel great afterwards. It's awesome.

ON SCREEN: FREE TRIAL 30 DAY

$9.95

Shipping and Processing

LOST 35 POUNDS

Victoria

Lost 54 Pounds

Ann

Lost 127 Pounds

Debbie

Lost 130 Pounds

Ben

Lost 165 Pounds

Jay

Satisfaction Guarantee 100%

Your results may vary.

1-800-XXX-XXXX

TRYHEALTHETRIM.COM

Healthe Trim

MATTHEW DWYER: You need to lose weight. You need to feel better about yourself and you need to do something today. How do I know? Because I was just like you four years ago. Healthe Trim worked for me. It changed my life and I know it will work for you.

ON SCREEN: Before 400 Pounds

Lost 130 Pounds

User Group average weight loss 10.92 lbs in 30 days

Healthe Trim

DR. WENDY WALSH: I want to introduce a pair of friends who've had some incredible results with Healthe Trim, Megan Gail Moore and Ben Ernest (phonetic). So, how much weight have you lost in what amount of time?

BEN ERNEST: 130 pounds in just about 12 months.

DR. WENDY WALSH: Whoa, wow, 130 pounds.

ON SCREEN: Before 180 Pounds

Lost 50 Pounds

Healthe Trim

DR. WENDY WALSH: You saw him after a period of time of not seeing him and what happened?

MEGAN GAIL MOORE: Yeah, it was about six months since I had seen Ben. And I was trying to lose weight myself, ran into Ben, had dinner and went, oh, my God, what are you doing? Please tell me whatever it is, I will do as long as it didn't cost you thousands of dollars.

DR. WENDY WALSH: So, how much weight did you lose?

MEGAN GAIL MOORE: Fifty pounds.

DR. WENDY WALSH: Wow, 50 pounds. Had you tried other forms of weight loss before?

MEGAN GAIL MOORE: I joined clubs, I joined gyms, I read books, I took every supplement on the shelf of the drugstore that you go in from, you know, the $5 bottle behind the counter to the one they have locked up. None of them worked. You know, working out two hours a day, like there's no way that you can do it when you're working and raising a kid.

DR. WENDY WALSH: How easy was Healthe Trim?

MEGAN GAIL MOORE: It's like drinking water.

DR. WENDY WALSH: That's pretty easy.

BEN ERNEST: It's that easy, yeah.

MEGAN GAIL MOORE: It really is.

MATTHEW DWYER: That's why I quit my job to go spread the word because it is just that easy. If it could work on me, I knew it could work on anybody. And they're living proof. And this makes me so proud.

ON SCREEN: Before 400 Pounds

Lost 130 Pounds

Healthe Trim

DR. WENDY WALSH: Now, when you first started taking Healthe Trim, what did you experience?

BEN ERNEST: At 400 pounds -- that was my heaviest was 400 pounds, and the energy level is so low, you know, it just takes so much effort to get kind of anything going and the very first day I took it, it was that instant kind of feeling of, okay, I'm alive now, I can attack the world and really -- and kind of take on the day. I probably lost 40 pounds in two months --MATTHEW DWYER: Wow.

BEN ERNEST: -- with doing nothing different. With really just paying attention to what my body was telling me. And without going to the gym five days a week for five hours a day and eating like a bird. You know, I'm a big guy, still a big guy. I like food, I like

MATTHEW DWYER: Drinking, too.

BEN ERNEST: — life.

MATTHEW DWYER: Healthe Trim makes you feel full faster.

DR. WENDY WALSH: I want to see this beautiful body. Stand up, young man. 130 pounds gone.

MATTHEW DWYER: Nice work.

DR. WENDY WALSH: Oh, my.

BEN ERNEST: And this is a size 50. This is just in-your-face visual proof of how much success I've had with Healthe Trim.

Megan, how much do you weigh?

MEGAN GAIL MOORE: 130 pounds.

BEN ERNEST: Okay, I've lost 130 pounds.

DR. WENDY WALSH: He's carried around 130 pounds for years.

BEN ERNEST: So, for six years, I gained about 130 pounds. I carried it for four years. And in my job I would carry all of this -- all of my beautiful friend, Megan, and bags of concrete, shovels, ladders. It made my life very, very, very difficult.

DR. WENDY WALSH: And has your dramatic weight loss inspired anybody?

ON SCREEN: Before 180 Pounds

Lost 50 Pounds

Healthe Trim

MEGAN GAIL MOORE: Yes. As a matter of fact, my boyfriend just started taking it.

DR. WENDY WALSH: Has he seen any weight loss yet?

MEGAN GAIL MOORE: Yeah, seven pounds in a week.

DR. WENDY WALSH: Seven pounds.

MATTHEW DWYER: Seven pounds in one week, that's great.

MEGAN GAIL MOORE: Yeah.

DR. WENDY WALSH: Seven pounds in a week.

BEN ERNEST: That's great.

MEGAN GAIL MOORE: I'm a little jealous, I'm not going to lie. Seven pounds in a week.

DR. WENDY WALSH: How much weight did you lose?

ON SCREEN: Before 400 Pounds

Before and After photos

Lost 47 Pounds

Matthew

Lost 130 Pounds

Healthe Trim

MATTHEW DWYER: I lost 47 pounds and 100 and it's been four years and three months and I haven't gained a pound back.

DR. WENDY WALSH: Ben, how much did you lose?

ON SCREEN: Before 400 Pounds

Lost 130 Pounds

Healthe Trim

BEN ERNEST: I lost 130 pounds in just about 12 months actually.

DR. WENDY WALSH: That's amazing. How much did you lose, Megan?

MEGAN GAIL MOORE: Fifty pounds.

DR. WENDY WALSH: So, this is the kind of movement that's sweeping across America. It starts with DJs and listeners to radio stations hearing Matthew and then they try it out. They inspire the people around them like with you.

MATTHEW DWYER: And now everybody is clamoring, where can I get Healthe Trim?

ON SCREEN: Dr. Wendy Walsh, PhD

Healthe Trim

DR. WENDY WALSH: If you're ready to take control, if you're ready to lose the weight that's keeping you from living a healthy, happy life, then you're ready for Healthe Trim. Just two capsules a day are all it takes to get you started on the road to a whole new you. So, whether you need to lose 10 to 20, 40 to 60 or 100 pounds or more, now you can and without depriving yourself of the foods you love.

DR. WENDY WALSH: Stay tuned to find out how you can get started with Healthe Trim today.

ON SCREEN: Dr. Wendy Walsh, PhD

You are watching a paid advertisement for Healthe Trim, brought to you by HealthyLife Sciences, LLC.

Health Trim

ON SCREEN: WEIGHT LOSS PROGRAM (STOP)

GYM MEMBERSHIP (STOP)

EXTREME EXERCISE (STOP)

1-800-XXX-XXXX

Satisfaction Guarantee 100%

TRYHEALTHETRIM.COM

Healthe Trim

DR. WENDY WALSH: You know you can pay hundreds of dollars a month for weight loss programs, gym memberships and extreme exercise routines --

ON SCREEN: FREE TRIAL 30 DAY

CALL NOW

Satisfaction Guarantee 100%

1-800-XXX-XXXX

TRYHEALTHETRIM.COM

DR. WENDY WALSH: — but if you call the number on your screen or go online to TryHealtheTrim.com today, you won't pay $100, you won't pay $75 or $50 or even $30, because your first month of Healthe Trim is only $9.95.

ON SCREEN: FREE TRIAL 30 DAY

$9.95

Shipping & Processing

CALL NOW

Satisfaction Guarantee 100%

1-800-XXX-XXXX

TRYHEALTHETRIM.COM

DR. WENDY WALSH: You heard me right. Call or go online now and your first month of Healthe Trim is only $9.95. And to make sure you're getting results fast, you'll get two lifestyle guides, Everyday Meals and Everyday Fitness, both for free.

MATTHEW DWYER: Plus, to get you maximum results with Healthe Trim, I'm also going to include for free access to our Healthe Trim weight loss coaching program. Our coaches are there to answer your questions, to give you tips and make sure you lose the weight you want and they'll do it for free.

DR. WENDY WALSH: To really jumpstart your weight loss, you'll get a 30-day supply of the amazing detox formula, Healthy Cleanse, and that's free, too.

ON SCREEN: FREE TRIAL 30 DAY

$9.95

Shipping and Processing

LOST 35 POUNDS

Victoria

Lost 54 Pounds

Ann

Lost 127 Pounds

Debbie

Lost 130 Pounds Ben

Lost 165 Pounds

Jay

Satisfaction Guarantee 100%

Your results may vary.

1-800-XXX-XXXX

TRYHEALTHETRIM.COM

Healthe Trim

MATTHEW DWYER: Healthe Trim works. It's SO easy. It's natural. You'll feel great. You'll lose weight that first week. Healthe Trim will change your life, I guarantee it.

DR. WENDY WALSH: Try Healthe Trim for 30 days. If you don't lose weight, if you aren't 100 percent satisfied, just send it back and keep the meal plan and fitness guide as a gift. It is that easy.

ON SCREEN: FREE TRIAL 30 DAY

$9.95

Shipping and Processing

Satisfaction Guarantee 100%

Your results may vary.

1-800-XXX-XXXX

TRYHEALTHETRIM.COM

Healthe Trim

ANNOUNCER: It's never too late to lose the weight. Pick up the phone and get fit and slim with Healthe Trim. Call 1-800-XXX-XXXX. That's 1-800-XXX-XXXX. Or go online to TryHealtheTrim.com.

DR. WENDY WALSH: Welcome back. Well, everybody's talking about Healthe Trim and I'm finally beginning to understand why. It's quite simple. It's because Healthe Trim works. There's no extreme dieting, no extreme exercising, no costly meal delivery programs. Just two capsules in the morning and Healthe Trim goes right to work —

ON SCREEN: Diet and exercise are necessary to lose weight

Healthe Trim

DR. WENDY WALSH: — making you feel less hungry while simultaneously giving you an alert, focused energy. So, you burn more calories than you take in. The result, you lose weight naturally.

MATTHEW DWYER: Most people are out there like me. They're stressed. Jobs, kids, it's difficult to eat a well-balanced meal and it's difficult to watch what you're eating and exercise all the time on a regular basis.

ON SCREEN: Before and After photos

Lost 47 Pounds

Matthew

Healthe Trim

MATTHEW DWYER: It's not very difficult, though, to wake up in the morning, take two natural supplements, drink water and go about your day. DR. WENDY WALSH: Let me ask you, how safe is Healthe Trim?

MATTHEW DWYER: It's extremely safe, and let me tell you why. We've done over 50 Get High School Skinny promotions on the radio and each one had 10 contestants. All 10 had to get doctor's approval before taking Healthe Trim.

DR. WENDY WALSH: So, let me do the math here. Are you saying that 500 people got their doctor's approval?

MATTHEW DWYER: I think it's over 500. The answer is yes.

DR. WENDY WALSH: So, 500 doctors said this is

safe?

MATTHEW DWYER: That's correct.

DR. WENDY WALSH: How many actually lost weight?

MATTHEW DWYER: All of them.

ON SCREEN: Before 196 Pounds

Lost 54 Pounds

User Group average weight loss 10.92 lbs in 30 days

Healthe Trim

DR. WENDY WALSH: Joining me now is Kate Hagen (phonetic). Kate has a really wonderful story.

KATE HAGEN: I lost six pounds in the first week. I lost 11 pounds in the first month. And I just continued to melt the weight away.

DR. WENDY WALSH: Those are amazing results.

KATE HAGEN: I had a little boy and I've been a single mom since he was born. He has some special needs. He is on the autism spectrum and is deaf. I just didn't have time to go to the gym and prepare food and do all of those things you're supposed to do to lose weight after you have a baby. So, I kept my baby weight. You know, really I got fat through a window. I got all of my breakfasts and lunch through a window and ate fast food every day and —

DR. WENDY WALSH: How much weight did you gain? KATE HAGEN: 196 was just absolutely the turning point that, you know, I'm a hamburger away from 200 pounds. I had to get up so early before work because I'd spend a good hour-and-a-half in front of the mirror putting on everything I owned, just crying hysterically because I couldn't wear anything that I had and I was fat.

DR. WENDY WALSH: When you first starting taking Healthe Trim, what did you notice first?

KATE HAGEN: At first I noticed that I had energy and I wasn't hungry. I started losing weight by not changing anything other than adding two pills in the morning to my day and that was all I changed. And I've lost 54 pounds.

DR. WENDY WALSH: Fifty-four pounds. Whoo.

MATTHEW DWYER: How long -- that was three years ago, right?

KATE HAGEN: Three years ago, yes. DR. WENDY WALSH: You look fabulous. KATE HAGEN: Thank you.

MATTHEW DWYER: She went to a size 14 to what size dress are you now?

KATE HAGEN: A 14-ish plus to a 4.

MATTHEW DWYER: Awesome.

DR. WENDY WALSH: Might have been a 16 or an 18, okay? Down to a four.

MATTHEW DWYER: That's awesome.

DR. WENDY WALSH: Science has proven many times over that there's a direct correlation between losing weight and lowering your blood pressure. With this in mind, Matthew met with a noted physician and the doctor agreed to use Healthe Trim to help some of his patients who needed to lose weight. At the same time, he also monitored the patients' blood pressure. Of those patients who used Healthe Trim, not only did they lose weight, but over 90 percent of them also lowered their blood pressure.

ON SCREEN: Before 395 Pounds

Lost 165 Pounds

User Group average weight loss 10.92 lbs in 30 days

Healthe Trim

DR. WENDY WALSH: One of these is a man by the name of Jay Gilhouse. You've been on blood pressure medication for how long?

JAY GILHOUSE: Twenty-eight years. I started when I was 19.

DR. WENDY WALSH: After taking Healthe Trim for just a couple months, you were able to lower your blood pressure?

JAY GILHOUSE: Yes, and I haven't been on blood pressure medicine for over two years.

DR. WENDY WALSH: All because of Healthe Trim.

JAY GILHOUSE: All because of Healthe Trim.

DR. WENDY WALSH: How much did you weigh when you started taking Healthe Trim?

JAY GILHOUSE: About 395.

DR. WENDY WALSH: Besides lowering your blood pressure, you also lost a lot of weight.

JAY GILHOUSE: 165 pounds.

DR. WENDY WALSH: You lost 165 pounds and you're off blood pressure medication that you've been on for 28 years. What's the best thing that has come of all of this?

JAY GILHOUSE: Later on this year, I'm getting married.

DR. WENDY WALSH: Oooh, that's wonderful.

JAY GILHOUSE: All I can -- hold on a second, sorry.

DR. WENDY WALSH: It's okay. That's what we're here for.

JAY GILHOUSE: Okay. But, anyway, Matthew, you saved my life. You gave me a chance to get my life back.

So, not only have I gotten my life back, I got my health back. I'm more healthier than I was in my 30s. I'm more healthier now than I was in my 20s and now I'm getting married. I would have never thought I was going to do that. I never would have thought it.

DR. WENDY WALSH: Healthe Trim changed your life.

JAY GILHOUSE: Saved my life. Big difference.

ON SCREEN: Before and after photos

Lost 47 Pounds

Matthew

Healthe Trim

MATTHEW DWYER: I know everybody out there watching, if you were like me four years ago and you're depressed and you don't like looking at yourself in the mirror and you don't feel good about yourself, Healthe Trim is your answer.

ON SCREEN: FREE TRIAL 30 DAY

$9.95

Shipping and Processing

LOST 35 POUNDS

Victoria

Lost 54 Pounds

Ann

Lost 127 Pounds

Debbie

Lost 130 Pounds

Ben

Lost 165 Pounds

Jay

Satisfaction Guarantee 100%

Your results may vary.

1-800-XXX-XXXX

TRYHEALTHETRIM.COM

Healthe Trim

MATTHEW DWYER: I know it. I guarantee it.

Trust me. Give me one week of your life and you'll feel it as well.

ON SCREEN: User Group average weight loss 10.92 lbs in 30 days.

Healthe Trim

DR. WENDY WALSH: It's so great to see everybody here gathered together now and seeing all the enthusiasm and excitement for Healthe Trim. What's the number one thing that Healthe Trim's done for you?

VICTORIA RUSSELL: It gave me my confidence back. I got rid of my belly. I got rid of my double chin. I feel, you know, comfortable in my own skin again. I feel great.

DR. WENDY WALSH: What's the best thing it did for you?

MEGAN GAIL MOORE: It put me back in a bikini.

BEN ERNEST: It's definitely a confidence booster. I feel fearless now, like I can do anything, you know.

DR. WENDY WALSH: Fearless.

KATE HAGEN: No more tears when I'm getting dressed.

DR. WENDY WALSH: Donnie, what did Healthe Trim do for you?

DONNIE: Well, it gave me the energy and the focus that I was looking for and then the byproduct of that was the weight loss.

JAY GILHOUSE: It got me off of the blood pressure medication and it gave me enough courage to ask my future wife out.

BEN ERNEST: Congratulations. That's great. That's great.

DR. WENDY WALSH: And, Debbie, what did Healthe Trim do for you?

DEBBIE WHITE: Healthe Trim just saved my life, saved my marriage, and just made me feel so good and sexy. My husband gets jealous when other men look at me now.

BEN ERNEST: Nice.

DR. WENDY WALSH: I want to know where you keep your Healthe Trim?

KATE HAGEN: I keep a bottle in my cupboard. I keep my bottle in my bag. I keep a bottle in my car.

BEN ERNEST: Oh, yeah, it's spread around.

KATE HAGEN: Everywhere. I mean, there's nowhere I could possibly go that I don't have it.

BEN ERNEST: I mean, yeah, you don't want to be caught without it somewhere.

UNIDENTIFIED FEMALE: Just in case.

UNIDENTIFIED FEMALE: Yeah, absolutely.

KATE HAGEN: I was out the other day and was telling a friend about it because his wife wanted to lose weight, and I pulled a bottle out of my purse and I said, here, take this, give it to your wife. And, you know, I have it on hand. No worries. I've got more.

DR. WENDY WALSH: Can't be without it anywhere. What's the very best thing about Healthe Trim?

MEGAN GAIL MOORE: It's easy.

UNIDENTIFIED FEMALE: Yeah, it's really easy.

BEN ERNEST: Yeah, yeah.

UNIDENTIFIED FEMALE: It's easy.

BEN ERNEST: Absolutely.

UNIDENTIFIED FEMALE: It's very easy.

UNIDENTIFIED FEMALE: 100 percent.

DR. WENDY WALSH: How easy?

ANN HUDSON: Within five minutes of my alarm going off, because I take one right by my bed when my alarm goes off, I'm awake and I'm ready to go at the day. It's 4:00 a.m. and I'm like, let's go.

BEN ERNEST: Yeah.

MEGAN GAIL MOORE: It's energy without calories.

DONNIE: I think the only way it could be easier is if somebody was opening up the bottle for me.

ON SCREEN: Dr. Wendy Walsh, PhD

You are watching a paid advertisement for Healthe Trim brought to you by HealthyLife Sciences, LLC Healthe Trim

DR. WENDY WALSH: You've seen and heard great stories about real people just like you who have lost 10 to 20, 40 to 60, even 100 pounds or more with the number one natural weight loss supplement, Healthe Trim. Isn't it finally time for you to take control with Healthe Trim. Do it for your health. Do it for your family. And, most importantly, get started with Healthe Trim just for you. Just take two capsules a day and you're on your way to a better, healthier, happier life.

ON SCREEN: WEIGHT LOSS PROGRAM (STOP)

GYM MEMBERSHIP (STOP)

EXTREME EXERCISE (STOP)

1-800-XXX-XXXX

Satisfaction Guarantee 100%

TRYHEALTHETRIM.COM

Healthe Trim

DR. WENDY WALSH: You know you can pay hundreds of dollars a month for weight loss programs, gym memberships and extreme exercise routines --

ON SCREEN: FREE TRIAL 30 DAY

CALL NOW

Satisfaction Guarantee 100%

1-800-XXX-XXXX

TRYHEALTHETRIM.COM

DR. WENDY WALSH: -- but if you call the number on your screen or go online to TryHealtheTrim.com today, you won't pay $100, you won't pay $75 or $50 or even $30, because your first month of Healthe Trim is only $9.95.

ON SCREEN: FREE TRIAL 30 DAY

$9.95

Shipping & Processing

CALL NOW

Satisfaction Guarantee 100%

1-800-XXX-XXXX

TRYHEALTHETRIM.COM

DR. WENDY WALSH: You heard me right. Call or go online now and your first month of Healthe Trim is only $9.95. And to make sure you're getting results fast, you'll get two lifestyle guides, Everyday Meals and Everyday Fitness, both for free.

MATTHEW DWYER: Plus, to get you maximum results with Healthe Trim, I'm also going to include for free access to our Healthe Trim weight loss coaching program. Our coaches are there to answer your questions, to give you tips and make sure you lose the weight you want and they'll do it for free.

DR. WENDY WALSH: To really jumpstart your weight loss, you'll get a 30-day supply of the amazing detox formula, Healthy Cleanse, and that's free, too.

ON SCREEN: FREE TRIAL 30 DAY

$9.95

Shipping and Processing

LOST 35 POUNDS

Victoria

Lost 54 Pounds

Ann

Lost 127 Pounds

Debbie

Lost 130 Pounds

Ben

Lost 165 Pounds

Jay

Satisfaction Guarantee 100%

Your results may vary.

1-800-XXX-XXXX

TRYHEALTHETRIM.COM

Healthe Trim

MATTHEW DWYER: Healthe Trim works. It's SO easy. It's natural. You'll feel great. You'll lose weight that first week. Healthe Trim will change your life, I guarantee it.

DR. WENDY WALSH: Try Healthe Trim for 30 days. If you don't lose weight, if you aren't 100 percent satisfied, just send it back and keep the meal plan and fitness guide as a gift. It is that easy.

ON SCREEN: FREE TRIAL 30 DAY

$9.95

Shipping and Processing

Satisfaction Guarantee 100%

Your results may vary.

1-800-XXX-XXXX

TRYHEALTHETRIM.COM

Healthe Trim

ANNOUNCER: It's never too late to lose the weight. Pick up the phone and get fit and slim with

Healthe Trim. Call 1-800-XXX-XXXX. That's 1-800-576- 6399. Or go online to TryHealtheTrim.com.

ON SCREEN: The proceeding [sic] was a paid program for Healthe Trim.

Sponsored by HealthyLife Sciences, LLC.

If you like this swipe file item and want more similar performance marketing, direct marketing, and direct response advertising promo materials, please share it. Thank you!

Share on linkedin
LinkedIn
Share on twitter
Twitter
Share on reddit
Reddit
Share on facebook
Facebook
Share on email
Email
Share on whatsapp
WhatsApp

Leave a Reply to the Article

About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name

Who.

Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.

How.

Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close