Weight Loss DRTV Short-Form Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 120 seconds

ON SCREEN: Pat Murphy-Stark, AB FORCE Spokeswoman

Consult your physician before using the AB FORCE.

PAT MURPHY-STARK: Hi, Pat Murphy-Stark here.

ON SCREEN:

AB FORCE

Do not use if you have a pacemaker, a heart or other medical condition or are pregnant

PAT MURPHY-STARK: I'm sure you've seen those fantastic electronic ab belt infomercials on TV. They're amazing. They're the latest craze to sweep the country and everybody wants one.

ON SCREEN: UP TO $120 EACH!

PAT MURPHY-STARK: But the thing is, they're expensive, selling for up to $120 each.

PAT MURPHY-STARK: Well, that's why we developed the Ab Force that you can buy right now for just $20.

ON SCREEN: JUST $20

PAT MURPHY-STARK: That’s right, just $20.

ON SCREEN: AB FORCE - Why So Cheap?

PAT MURPHY-STARK: Why so cheap?

ON SCREEN: Price of Electronics Comes Down

Mass Production

Factory Deal

Pass Savings On To You!

PAT MURPHY-STARK: Well, just like cell phones and VCRs, the price of electronic products keeps coming down. We were able to cut a deal directly with the factory and are passing the savings on to you.

ON SCREEN: Always use with conductive gel

PAT MURPHY-STARK: The Ab Force uses the same powerful technology as those expensive ab belts --

ON SCREEN: RELAXING MASSAGE

10 INTENSITY LEVELS

PAT MURPHY-STARK: -- capable of directing 10 different intensity levels at your abdominal area.

ON SCREEN: HERE'S AN EVEN BETTER DEAL!

PAT MURPHY-STARK: And here's an even better deal.

ON SCREEN: 1-800-XXX-XXXX

PAT MURPHY-STARK: Call right now and we'll double your order.

ON SCREEN: 2 FOR $20

1-800-XXX-XXXX 

PAT MURPHY-STARK: That's two electronic Ab Force belts for just $20.

Don’t miss out on this incredible opportunity. Call now.

ON SCREEN: 2 FOR $20

Plus $5.99 S&H

Full 30-Day Money-Back Guarantee (less S&H)

MALE ANNOUNCER: To order your two Ab Force massaging belts for only $20 plus shipping and handling call 1-800-XXX-XXXX. That's 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name

Who.

Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.

How.

Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.

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