Weight Loss DRTV Short-Form Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 120 seconds

ON SCREEN: Pat Murphy, AB Force Spokeswoman

PAT MURPHY: Hi, Pat Murphy with a terrific offer.

PAT MURPHY: I'm sure you've seen those fantastic electronic ab belt infomercials on TV. They're amazing. They're the latest fitness craze to sweep the country and everybody wants one.

ON SCREEN: UP TO $120 EACH!

PAT MURPHY: But the problem is they're expensive, selling for up to $120 each.

ON SCREEN: AB FORCE

PAT MURPHY: Well, that's why we developed the Ab Force that you can buy right now for just $10.

ON SCREEN: JUST $10!

PAT MURPHY: That's right, just $10.

ON SCREEN: AB FORCE

PAT MURPHY: But don’t be fooled by the price.

The Ab Force is just as powerful and effective as those ab belts sold by other companies on infomercials.

ON SCREEN: HIGH QUALITY

PAT MURPHY: The Ab Force is truly a high-quality product.

ON SCREEN: SOPHISTICATED COMPUTER COMPONENTS

ELECTRONIC STIMULATION

PAT MURPHY: Using sophisticated electronic technology, the Ab Force is designed to send just the right amount of electronic stimulation to your abdominal area.

ON SCREEN: How Can We Afford To Sell AB FORCE For So Little?

PAT MURPHY: So, how can we afford to sell the Ab Force for so little?

ON SCREEN: Price of Electronics Comes Down

Intense Competition

Mass Production

Factory Deal

Pass Savings On To You!

PAT MURPHY: Well, just like cell phones and VCRs, the price of electronic products keeps coming down.

And thanks to intense competition and a savings from mass production, we were able to cut a special deal directly with the factory and we're passing the savings on to you. It's that simple.

Designed with comfort in mind, the Ab Force is made of advanced --

ON SCREEN: LIGHTWEIGHT

ADJUSTABLE BELT

PAT MURPHY: -- lightweight material and utilizes a fully adjustable belt. It is so comfortable that you can even wear it under your clothes. In fact, I'm wearing one right now and it's working while I'm working.

ON SCREEN: AB FORCE

High Quality

Powerful

Comfortable

PAT MURPHY: The Ab Force is high quality, powerful, comfortable --

ON SCREEN: AB FORCE JUST $10

PAT MURPHY: -- and best of all, it's just $10

ON SCREEN: 30 DAY SATISFACTION GUARANTEE!

PAT MURPHY: And every unit is covered by the company's 30-day satisfaction guarantee. If you don't absolutely love it, just send it back for a full refund of the purchase price.

Demand for the Ab Force is overwhelming and --

ON SCREEN: Not Available In Stores

PAT MURPHY: -- it's not available in stores anywhere. So, don't miss out on this incredible opportunity. Call to reserve your Electronic Ab Force now. 1-800-XXX-XXXX.

ON SCREEN: ONLY $10 Plus $5.99 S&H

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name

Who.

Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.

How.

Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.

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