Fundraising Outbound Live Agent Telemarketing Script.

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Intro - Okay well this is with Corporations for Character, calling on behalf of the Cancer Fund of America, and if nothing else, I just need about 60 seconds to explain why this is so unique, and I’ll be really quick. You see CFA does not do cancer research; their mission is to help those who already have been diagnosed with cancer and need support. So aside from operational and fundraising costs, they provide free supplies & dietary supplements directly to the families that are fighting cancer and also to hundreds of hospices and other health care providers….Now The Cancer Fund is continuing their cancer aid program this year, and so we are just sending out their fall pledge letters and wanted to make sure they can count on your support with a “fight for life pledge” of 30, 40 or $50?

Not Interested - No problem, like you, most people's hearts say yes, because it affects so many we know, but the pocketbook is tight, so we are asking everyone to at least pitch in by donating just 20,15, or even 10 dollars and we can delay that for 45 days, so could they count on your support with at least one of those then?

No To Donate - I understand. And if you say no, we respect that… and won't push you. Well, thank you so much for your time and listening to our message, and you have a great day, okay?

Yes (Gave Amount) - Great, thank you so much for your support. Now, can you please spell your first and last name for me just to make sure I get it right?

Yes (What Amount) - Okay great, thanks you so much. And we're asking those who can, to help us by donating anywhere from $25 to $50, but whatever you can give makes a big difference. So what do you feel you can help with?

Continue (Prepay 4/1/11) - Okay now because we know a lot of people lose the pledge sheets we send out or just simply forget with everything going on in our lives today…. we prefer to take care of your donation today simply with a Visa MasterCard or Discover Card… we can even delay the charge if you need us to for 30 days so I can hold if you need to grab one of those?

Pledge letter (commit)- That is okay, your donation is important so wc can send a pledge letter out to you, we just want to know that you really are committed to sending that back with your donation since so many forget, so can you commit to sending that back as soon as you can?

Donate Less - Yes of course, any amount makes a big difference. So how much you like your donation to be for?

Talk To Spouse/ send info(pod)-Now your donation is very important so we can send a pledge letter out to you with more information... As you can imagine we send a lot of pledge letters out and a lot of people lose it or end up forgetting about it since life is so busy…and we don't want to waste your time or ours, so before we send it we just want to know that you are committed to look over it and will donate if you feci you can give something, is that how you feel?

Talk To Spouse/Send Info - Oh, okay, well in that case what we can do is just send you out a pledge sheet with some more information on it. That way you'll have a chance to look it over before you decide exactly what you're going to do. And again, anything you can do makes a big difference even 5 or 10 dollars, because that would cover the cost to send out the pledge sheet and still give some to the cause as well. So after you've had a chance to look it over you can just send it back with your donation at your earliest convenience. Would that be ok?

Hesitant - And again, any support you able to help with really does have a huge impact on these families and the victims of cancer. And we can also delay any donation amount for 30 days, so can we count on your support?

How Much - Well, we're asking everyone who can, to help us by donating anywhere from $25 to $50 but whatever you can give makes a big difference, even if it's just 5 or 10 dollars. So, what do you feel you can help with?

How Donate - Okay we can just send you out a pledge sheet with more Information for you & so you wouldn’t have to do anything over the phone today. And again whatever you think you can give makes a big difference. So once you receive it, assuming you like what we send, what do you feel… that you would be able to help with so we have an estimate for planning?

Due/Delay - Well, we know we don't always call at the best times and we can definitely understand family budgets. With that, we can delay that donation for over 30 days to make it easier for you. And really, any smaller amount that you might be able to do makes a big difference. So, would that work better for you if we delayed a smaller donation?

% Of Donation - Now 5% of every dollar and 20% of future donations goes to the Cancer Fund of America.

Money Goes - You know, I'm actually glad you mentioned that too because the support helps with several important programs. These include helping to provide support and services to financially indigent patients, as well as commodities, and gifts-in-kind to hospices and other health care providers, the general welfare of the organization, operational expenses, and fundraising costs… As well as distributing donated merchandise to various 501c (3) nonprofit community service organizations that aid the ill, needy, and infants. So- knowing that your support goes to such a good cause and that every bit of help makes a huge difference. Can we please count on your support?

Already Donated - Well, thank you so much for your ongoing support to helping putting an end to Cancer, and I apologize for the extra call, you have a nice day, okay?

How Get Number - Well, because we're calling on behalf of a non-profit organization and trying to benefit individuals affected by Cancer, we're actually just calling everyone nationwide.

Scam Concern - Oh, okay, well 1 do understand that. The Cancer Fund of America has been around and helping victims of cancer now for decades. And like I mentioned we’re not asking anyone to make their donation by phone. In fact what wc can do is just send you out a pledge sheet with some more information on it, and that way you’ll have time to decide exactly what you’d like to do. Would that work better for you?

Website - The website is WWW.C-F-O-A.ORG, and this will give you additional information on how donations help. And of course, if you'd like, what we can do is just send you out a pledge sheet and you can send it back with your donation at your earliest convenience, which would you prefer?

Which Area - Your donation will go to Cancer Fund of America. And they have patients signed up from all across the country.

Won’t/Haven’t Given Amount - Okay great, again, thank you so much for your support of our cause. Now, because we're trying to determine about how much we can expect for budgeting. We’re just asking everyone who can, to give an approximate amount that they think they will be able to do, and if it turns out to be more or less that's fine, We’re just trying to get a good estimate. So, what should we put down as a ballpark figure for you?

Tax Deductible - Yes, the Cancer Fund of America is a registered 501c (3) charity and all donations are tax-deductible.

Changed Mind - Fm sorry. I hope we didn't do anything wrong and we'd hate to lose your support today. Again, if it makes a difference we're happy to set it up in whatever way you're comfortable and we can delay anything for over 30 days. Again we can also work with you on the payment to make sure you wouldn't get overwhelmed. You’re support right now just really makes a big difference. So, can we still count on your support with that today?

CONTINUE (Address) - Okay and then if I can get your mailing address, including the house number, and if you could spell the street name for me, if you have one?

Continue (Zip) - Ok, and then, I'm sorry what is your zip code?

What Information (Address) - Okay. In fact, we just ask to verify. But we’ll go ahead and address that with the information we have on file, okay?

Close Prepay - Okay great, and just so you’re aware contributions are tax deductible. And lastly, I just want to thank you for your time and listening to our message today, we really appreciate your help and support, okay?

Close Pledge Sheet - Okay, great, we’ll send you out the pledge sheet then, and you’ll receive that within a week, so just as soon as you can send that back in would be great. And just so you're aware, contributions are tax deductible. And lastly, I wanted to thank you for listening to our message today, we really appreciate your help, okay?

Close Pledge Sheet Talk To Spouse - Okay, great, we'll send you the information and pledge sheet then, and you'll receive that within a week, and just so you know there's a suggested amount of 25 dollars on the pledge sheet, but again anything you might be able to do makes a huge difference. And just so you're aware, contributions are tax deductible. And lastly, I wanted to thank you for your consideration and for listening to our message today, we really appreciate your time, okay?

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name

Who.

Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.

How.

Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.