Inbound Dietary Supplement Live Agent Telemarketing Script.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Telemarketing script for a live agent taking orders from an infomercial (inbound call).

GREETING

Thank you for calling [Product Name], my name is ______. To ensure proper handling & quality assurance, this call will be recorded.

And may I have your first name?

For faster order processing, confirmation, and special offers & discounts, may I have your email address?

MAIN OFFER A CONFIRMATION:

[caller name], I'm glad that you called to get your RISK-FREE 30-day trial of [Product Name]! 

The daily use of [Product Name] will produce amazing results, including better memory, recall, and an overall feeling of confidence. That’s what you’re looking for, right? [INFO] Pause – listen. 

Great [name of caller], in fact, in a double-blind clinical trial, [Product Name] was shown to dramatically improve short term memory in JUST 30 days! 

Now, this is a limited TV offer, but I can send you 2 boxes of [Product Name], a full 2-month supply, to try absolutely RISK FREE for 30 days for just the cost of s&p, only $9.95! You’ll love how much better your memory is, and you’ll also get an electronic copy of Dr. Laux’s [LOW] “The New Memory Advantage” book Absolutely free!

If you’re not completely satisfied, just call us and return the unused portion of [Product Name] within 30 days and you won’t be charged another dime! And if you love the results you’re getting and you keep the product, then at the end of your 30-day trial, you’ll pay our Preferred Customer Discount price of just $39.95 per box. And, so you can continue your positive experience, you can lock in this special price as a part of our Preferred Shipping Program. What that means is you’ll automatically receive a fresh supply of 2 boxes of [Product Name] every 2 months, and you’ll be charged the same low price of $39.95 per box plus $9.95 s&p every 60 days, charged to the same account you use today. You’re always in control and can call customer service to cancel at any time or reschedule your shipments. Let’s go ahead and get your trial started so you can start experiencing all the benefits of [Product Name] right away, OK?

[INFO] [Product Name] is a doctor-formulated blend of special proteins/amino acids and nutrients that helps enhance your brain function in as little as 30 days

IF YES GO TO CC CAPTURE, IF NO TO REBUTTAL 

[REBUTTALs] button when clicked, should navigate to the REBUTTALs screen

[WHAT ARE THE FREE GIFTS?]

I’ll be happy to get you those details in a moment; first let me tell you about today’s risk-free trial offer…

[PRODUCT NAME] BENEFITS: BASED ON A DOUBLE-BLIND PLACEBO CONTROLLED CLINICAL TRIAL:

A double-blind clinical trial has shown dramatic improvements in memory within 30 days (due to normal aging processes in healthy adults) 
Improved short term memory

Improved ability to retain new information
Renewed confidence in memory
Promotes cognitive function
Doctor formulated

Completely safe. Over 12 million doses taken worldwide
Patented blend of neuropeptides (small chains of amino acids)
Made in an FDA registered GMP certified facility in the US – (patented peptides are imported direct from the creator in Austria)

With this in mind, can we get you started on your order today?

WHAT IS IN [PRODUCT NAME]/ HOW DOES [PRODUCT NAME] WORK?

That’s a great question. [Product Name] was developed in Europe to help reverse the symptoms of age-related memory loss. This once-a-day memory supplement is a unique combination of natural amino acids that have been shown to improve age-related short-term memory. [Product Name] is a patented natural formula that stimulates your brain’s natural ability to repair and grow. It supports the growth of new neuro-connections and protects current neuropathways. Take one capsule every morning with water to experience an improvement in short term memory in as little as 30 days. 

Now, this 30-day risk-free trial is only available through this exclusive TV offer, so let’s get your order started, OK?

[INFO] European company: EVER Neuro Pharma of Austria
[INFO] Amino acids: Glutamic acid, Serin, Valine, Tyrosine, Methionine, Tryptophane

[INFO]: DOES [PRODUCT NAME] HELP ALZHEIMER’S, DEMENTIA, PARKINSON’S OR OTHER DISEASES?

No. [Product Name] helps normal age-related memory loss, it is not indented to treat or cure any disease. Those are diseases of the mind and body and must be treated by a physician. [Product Name] was developed by scientists and researchers to improve the memory decline due to the normal aging process in adults. With over 12 million doses worldwide, [Product Name] has been shown to improve memory dramatically in just 30 days. Let’s get your trial started so you can see the benefits for yourself, OK?

[INFO]: WHY DOESN’T A DR PRESCRIBE THIS? / DO I NEED A PRESCRIPTION?)

The great news is that you don’t need a prescription for [Product Name]. It is a natural supplement specifically created to enhance memory and brain function. [Product Name] was created by a European pharmaceutical company with more than 20 years of research into the brain’s function. This patented blend of neuropeptides has been shown to improve short term memory dramatically in just 30 days. Let’s get your trial started so you can feel the benefits for yourself, OK?

REBUTTALS SCREEN

{caller name}, tell me, what's holding you back today?

[I JUST WANT TO TRY [PRODUCT NAME]/I DON’T WANT TO BE AUTOMATICALLY BILLED]

Keep in mind, all you are paying today is $9.95. Try it for 30 days and see the results for yourself. If you decide you do not want to continue, simply call customer service within 30 days and send back the unused portion and you will not owe another dime. If it’s working for you, at the end of the trial we will bill you just $39.95 per box and you’ll continue to receive [Product Name] at the guaranteed low price for as long as you wish or you can tell us to stop at any time. Let’s go ahead get it out to you, so you can start experiencing the dramatic results experienced by the people in the clinical trial, ok? 

[THOUGHT IT WAS FREE]

What's great about the offer is that on today's call you CAN try it RISK FREE for 30 days. We know that you will be happy with the results, but we want you to experience the amazing results with [Product Name] will give you BEFORE you make your final decision. This is exactly why we give you a full 30-day trial. All we ask today is that you cover the shipping and processing of just $9.95. So many of our customers have shared that after using [Product Name] they experience a significant increase in memory and recall. So let’s get your trial started. Which credit card would you like to use today?

[UNSURE ABOUT RISK FREE OFFER]

This is a RISK-FREE trial of [Product Name] and the trial period doesn't begin until you receive it! You’ll pay just $9.95 today to cover the cost of shipping and processing, and if you aren’t completely satisfied, you can call to cancel and return the unused portion within 30 days, and you won’t be charged another dime, and the free gift is yours to keep! If you choose to continue and don’t call to cancel, we’ll send you 2 boxes, which is a 2-month supply, every 60 days so that you can enjoy the benefits without worrying that you will run out. You’ll be charged just $39.95 per box plus $9.95 S&P, and you can cancel at any time. The cost breaks down to just over a dollar ($1.00) a day. All you’ re committing to today is trying [Product Name] for 30 days for just $9.95 S&P. And remember, you’re free to cancel at any time. Plus, you are always covered by a full 30-day money back guarantee (less s&p)! Let's get you started now so that you can take advantage of the offer we have available today, OK?

[PRICE TOO HIGH]

I can understand that cost may be a concern, but honestly, can you put a price on your memory? Remember that [Product Name] is “natural”, completely safe, and it is clinically shown to dramatically improve your memory, which will improve the quality of your life too. 

When you think about it, the cost breaks down to less than a cup of coffee a day to dramatically improve your memory. You don’t need to make your final decision today though; we want to show you how to reach your true potential with [Product Name] before you decide! Today, you will only pay the $9.95 to get it out to you. If you call to cancel and return the unused portion within 30 days after receiving your first shipment, you won’t be charged another dime. Which credit card would you like to use?

[NEED TO TALK TO SPOUSE]

We encourage you to talk with your spouse. That's EXACTLY why we give you the 30-day trial. This way, the two of you can check [Product Name] out for yourselves. Don't make your final decision until you've had a chance to see how [Product Name] helps you have a better memory and reach your true potential in everything you do. Remember, you are not committed to anything but $9.95 shipping and processing if you try it today. You are free to cancel at any time, and all shipments are covered by our 30-day money back guarantee. Let's get the trial started so the two of you will have everything you need to make an informed decision. Ok?

[NOT SURE IT WILL WORK]

[Product Name] is doctor formulated with natural ingredients that are shown in a double-blind clinical trial to improve age-related short-term memory. We guarantee that you will experience enhanced memory in less than 30 days. We are so confident that [Product Name] will work for you that we are offering you the opportunity to try it for a full 30 days so you can experience it for yourself. Many of our customers have shared that after using [Product Name] they have better memory and feel better than they have in years, and you can too! Let's get your trial started, OK?

[WILL CALL BACK]

You can certainly do that, but remember, [Product Name] has been shown to dramatically improve in memory in just 30 days. I know you don’t want to wait to experience these amazing results for yourself and the offer available on today's call will help. It's only $9.95 to cover the S&P to get the full 2-month supply out to you. Then if you call to cancel and return the unused portion within 30 days after receiving your first shipment, you won’t be charged another dime. Try it for 30 days and see for yourself, before you make a decision! OK?

[CALLING FOR SOMEONE ELSE]

That's so nice of you! I know you called because you want him/her to experience the incredible benefits of [Product Name]. On today's call, you can get his/her trial started for just $9.95, and let him/her begin to experience the amazing results that [Product Name] can provide. Then, he/she can decide if [Product Name] is right for him/her. We know that he/she will want to continue using it, but we want for him/her to see that for himself/herself. Let's get the trial started as soon as possible, OK?

(IF CALLER ASKS WHAT IS IN [PRODUCT NAME]/ HOW [PRODUCT NAME] WORKS) WHAT IS IN [PRODUCT NAME]?/ HOW DOES [PRODUCT NAME] WORK?

That’s a great question. [Product Name] was developed in Europe by a leading pharmaceutical company to improve age related memory loss. This once-a-day supplement is a patented combination of natural amino acids that works by supporting the growth of new neuro-connections and protects current neuropathways. Take one capsule every morning with water to experience an improvement in short term memory in less than 30 days. Now, this 30-day risk-free trial is only available for a limited time, so let’s get your order started, OK?

[I LIVE ON A FIXED INCOME / I ONLY HAVE SOCIAL SECURITY]

We understand that many of our callers are on a fixed income. Every penny counts. And it seems that our memories are taxed more than ever, too. So, we’ve tried to make it easy for you to get [Product Name] by charging only the $9.95 shipping and processing today. 

We know that most people, even those with fixed incomes, keep $30 to $40 aside each month on their debit or credit card for pocket money. The question is, do you use that for another dinner out or to cover today’s shipping and processing? [INFO] Short pause

I can tell you that over 12 million doses have been taken in Europe. Just because we’re aging doesn’t mean we can’t do anything about our memory loss. The only way to prove it to yourself is to try [Product Name] for 30 days so you can see and feel the benefits. Since you can try [Product Name] risk free for 30 days, let’s get it out to you, OK?

[INFO] European company: EVER Neuro Pharma of Austria
[INFO] Amino acids: Glutamic acid, Serin, Valine, Tyrosine, Methionine, Tryptophane

Yes (moves to CC capture)
No (moves to Main Offer B)

MAIN OFFER B: 

{caller name}, I really don't want you to miss out on improving your memory like the subjects in the clinical trial, and have a more enjoyable life. If you’d prefer, I can send you just a single shipment of [Product Name]. That's 2 boxes, which is a 2-month supply, that you can try RISK FREE for 30 days with no further commitments. So all you pay now is just $9.95 S&P for your two-month supply. And if you’re not completely satisfied, simply call us and return the product within 30 days and you won’t be charged another dime! Then, at the end of the trial, if you love the product and haven’t returned it, we’ll charge you just $39.95 per box to your same account. You won't receive any future shipments unless you call back to join our preferred shipping program, but you will still be able to see and feel the difference that [Product Name] can make in your life. Which credit card would you like to use for the S&P to get your risk-free trial out to you today?

YES (MOVES TO CC CAPTURE)

No: "I'm sorry we could not assist you further today. If you would like to place your order in the future, please feel free to call back. Thank you for calling."

PAYMENT CAPTURE - CC

Which credit card would you like to use?

Is this a credit or debit card?

May I have your card number please?
Expiration Date?

IF NUMBER INVALID, REFER CALLER TO CUSTOMER SERVICE

(If caller asks about why they’re being charged/required to give CC) I thought it was FREE?!

(If caller asks about the risk free trial and how it works) How does the RISK FREE trial work?

(If caller asks about mailing by check/money order) No credit card/wants to mail check or money order

SHIPPING

And your last name?
May I have your billing zip code please?
May I have the address?
Is there a suite or apartment number?
What city?
What state?
And your telephone number?

SHIP TO:

Is the shipping address the same as the billing address [Yes]
May I have your shipping address?
Is there a suite or apartment number?
And your telephone number?
	
IF CALLER TOOK MAIN A, THEN GO TO PREPAYA
IF CALLER TOOK MAIN B, THEN GO TO PREPAYB

PREPAYA: PRE PAY FOR MAIN A ONLY - $10 OFF FIRST ORDER

“OK, because we save on processing fees, if you allow us to charge your credit card today for your entire purchase, we will give you $10 off your first shipment and your order is covered by our 30-day money back guarantee, which means that if you return the product within 30 days, we’ll give you a full refund of your purchase price (less S&P). Would you like to take advantage of this incredible deal by making one easy payment today?”

[INFO] Benefits to One Pay:

Receive money back guarantee
Charge it all to a credit card and make payments that fit within your budget each month
Budgets and income can change each month, so charging it all to a credit card now lets you set up payments that work for you.

GO TO UPSELL 1

PREPAYB: PRE PAY FOR MAIN B ONLY – $10 OFF FIRST ORDER

“OK, because we save on processing fees, if you allow us to charge your credit card today for your entire purchase, we will give you $10 off your first shipment and your order is covered by our 30-day money back guarantee, which means that if you return the product within 30 days, we’ll give you a full refund of your purchase price (less S&P). Would you like to take advantage of this incredible deal by making one easy payment today?”

[INFO] BENEFITS TO ONE PAY:

Receive money back guarantee
Charge it all to a credit card and make payments that fit within your budget each month
Budgets and income can change each month, so charging it all to a credit card now lets you set up payments that work for you.

GO TO UPSELL 1

UPSELL 1: [SECOND PRODUCT NAME] (ONE BOTTLE) JUST PAY $7.95 S&P

As you saw in the show, you can get a free bottle of [Second Product Name]. This supplement with heart, brain and mood-elevating benefits is a $40 value but you can get it for FREE – just pay $7.95 S&P, charged to your same card. We call it [Second Product Name] because it has a balanced blend of DHA and EPA, and we use fresh fish from the Arctic waters of Alaska for an ultra-pure, ultra-effective formula with no fishy taste, no burping, and no unsafe levels of mercury or heavy metals. PLUS it’s ultra-concentrated so instead of 3 giant capsules, you get the full recommended dosage in just ONE easy to swallow gel capsule per day.  <Name of caller, can I add [Second Product Name] to your order today?   

{WHAT DOES [SECOND PRODUCT NAME] CONTAIN?}

[INFO] {What does [Second Product Name] contain/What are its benefits?}
[Second Product Name] is:
Ultra-pure; high quality   
No mercury or heavy metals
Made in the U.S.A.
No harmful side effects 

EPA and DHA have essential and unique benefits - scientific studies indicate that DHA benefits the brain, eyes, memory and cognition while EPA helps to elevate the mood, reduce inflammation and support heart and circulatory health. You get a 60/40 ratio of EPA to DHA, 500mg EPA and 375 mg DHA, in each capsule of [Second Product Name].

IF YES, GO TO UPSELL 2
IF NO, GO TO UPSELL 3

UPSELL 2: [SECOND PRODUCT NAME] BUY 1 BOTTLE GET 1 BOTTLE FREE, $29.90+ FREE S&P

Our customers love [Second Product Name] and most of them want more than just one bottle! As a [Product Name] Preferred Customer, you are qualified to receive a FREE bottle of [Second Product Name] when you purchase one bottle for $29.90 billed to your same card. That’s a $40 value free, and you get free shipping on your [Second Product Name] too! Do you want to include this with your order today?  

GO TO UPSELL 3

UPSELL 3: BUY 2 BRAIN BOOKS AND GET 1 FREE AT $29.95+ $4.95 S&P

{Caller’s name}, many of my customers have asked for more ways to keep their minds sharp. [INFO] Pause The answer is simple: Fun and exciting brain games!

Because you called today, you qualify for an AMAZING 33% discount on our brand-new BRAIN GAMES books. They help you by stimulating the brain with a variety of fun and challenging puzzles which are much better than the online brain game sites.

With this special offer, we’ll send you 1 FREE book when you buy 2 today. Each spiral bound book gives you close to 200 pages of activities that grow more challenging and addicting as you head toward the end of the book. Sometimes the good old-fashioned pencil and paper help our brains the most, right? Plus, answer keys are included in case you get stuck along the way.  

Purchase 2 books at $29.95 plus $4.95 s&p charged to your same credit card and get a third book FREE! Plus, they’re covered by our 30-day money back guarantee, less S&P. Let’s add these to your order today, ok?

[INFO] FEATURES:

192 pages per spiral bound book – 8 ½ x 10 inches
Each book has up to 400 games - On average, 2 activities per page
Puzzle types: select 3 or 4 to share with caller:
Anagrams, Crosswords, Cryptograms, Drawing Exercises, Language Puzzles, Logic Puzzles, Math Puzzles, Mazes, Memory, Observation and Perspective Puzzles, Sequencing, Visual Logic Puzzles, Word Searches

[REBUTTAL BUTTON: IS THIS LIKE OTHER POPULAR BRAIN GAMES?

These are very similar to other popular Brain Games. However, rather than being online, these are spiral bound books. That means you don’t have to be connected to use them. Sometimes the good old-fashioned pencil and paper help our brains the most, right?

IF NO, GO TO DOWNSELL

DOWNSELL: ONE BRAIN BOOK FOR $14.95 + $2.95 S&P
 
I understand, {caller’s name}. Let’s see what I can do for you.

[INFO] PAUSE

What I can do is send you just one book at our special price of $14.95 plus $2.95 s&p. This will give you a taste of the games to see if you like them. And, with close to 200 pages of Sudoku, Crosswords, Logic, Math and Memory puzzles, you’re getting real value at our lowest price. Let’s include the first book with your order today, OK?

[INFO] The first book is the entry-level book. Each book gets successively harder.

GO TO UPSELL 4

UPSELL 4: RUSH SHIPPING & PROCESSING

Your order should arrive in approximately 1 to 2 weeks. However, if you would like to start feeling the amazing results even faster, I can have your order out to you in 3 to 4 business days, for only an additional $9.95 billed to your same credit card. OK?

PRE-CLOSE

Let’s quickly confirm your order, so we’re both clear on what you’ll be receiving.

You will receive your [...] shipped to [...]

[PROGRAMMING INSTRUCTIONS FOR DEBIT CARD CUSTOMERS ONLY: 

IF CALLER PAID WITH DEBIT CARD ONLY:

To verify, on MM/DD/YYYY, you authorize [...] to be withdrawn within 60 days from the debit card account you are using today only if you like [Product Name] and keep it after the 30 days risk free trial. To confirm you agree, please repeat the last four digits of your debit card now.] 

We will be charging your credit card $_____ today.

CLOSE 

“We appreciate your order. Your [Product Name] order will be shipped within 2 weeks. Thank you for calling!

FAQs 

WHAT IS [PRODUCT NAME]? OR HOW DOES [PRODUCT NAME] WORK? 

That’s a great question. [Product Name] was developed in Europe by a leading pharmaceutical company to improve age related memory loss. This once-a-day supplement is a patented combination of natural amino acids that works by supporting the growth of new neuro-connections and protects current neuropathways. Take one capsule every morning with water to experience an improvement in short term memory in less than 30 days. Take one capsule every morning with water to experience an improvement in memory in just 30 days. Now, this 30-day risk-free trial is only available through this exclusive TV offer, so let’s get your order started, OK?

[INFO] Amino acids are in peptone form – small chains of interlocking amino acids
[INFO] Amino acids: Glutamic acid, Serine, Valine, Tyrosine, Methionine, Tryptophane	Lysine, Leucine, Arginine, Aspartic acid, Phenylalanine, Threonine, Isoleucine and Histidine 

HOW OLD DO I HAVE TO BE TO BENEFIT FROM [PRODUCT NAME]? (WHAT’S TOO YOUNG / TOO OLD?) / IS THERE ANYONE WHO SHOULD NOT TAKE [PRODUCT NAME]™?

That’s a great question. A double-blind clinical trial has shown that people 40 and up experience dramatic results from [Product Name]. And, [Product Name] works to help your brain stay healthy with Neuropeptides to improve short term memory in older people. For adults who are younger than 40 and want to try [Product Name], that’s great! Pregnant or lactating women or those having a known serious medical condition should consult a health care professional prior to the use of any nutritional supplement. [Product Name]™ contains a small amount of lactose and thus may not be appropriate for those who are lactose-intolerant. So, let’s get your trial started, OK?

WHAT ARE OR WHAT DO THE “BRAIN GAMES” CONSIST OF?

Many of our customers want to do everything they can to increase their memory and sharpen their skills and reasoning and doing brain puzzles is a fun and effective way to accomplish that. Brain Games are a set of three books, 192 pages in length that are divided into five sections of puzzles like crosswords, Sudoku, and other memory enhancement games that get progressively more difficult, so you’ll always be challenging yourself. Fun self-tests will help you gage your progress and there are answer keys provided in the final section of each book. So, let’s go ahead and add these to your order today, OK?

WHO SHOULD TAKE [PRODUCT NAME]™?

Anyone who wants to improve their memory.

WHAT ARE AMINO ACIDS IN PEPTONE FORM?

Amino acids are substances our bodies need for optimal performance. Different combinations of amino acids are present in various forms of milk, soy, and egg proteins.

Proteins are compounds made of amino acids arranged in a long linear chain. Proteins can be cut into much smaller pieces which are called peptones. These peptones are thus small chains of amino acids.

[Product Name]™ consists of patented peptones, extracted from natural proteins, which contain a unique combination of amino acids to nourish the brain and help support its optimal function. So, let’s get your trial started, OK?

SO WHAT DISTINGUISHES THE AMINO ACIDS IN [PRODUCT NAME]™ FROM THOSE IN OTHER FOODS OR SUPPLEMENTS?

[Product Name]™ is the result of over 10 years of targeted research and development. The key to [Product Name]™ is its patented peptones, small and unique fragments of natural proteins, which contain a breakthrough combination of amino acids. The manufacturing process specifically targets only the desired [Product Name]™ peptones. Numerous in-process and quality controls and following GMP (Good Manufacturing Practices) established by the FDA, ensure constant quality. Thus, the patented peptones specific to [Product Name]™, the exact amounts of the various amino acids, and the GMP standards all play essential roles in the creation of the unique final product. So, let’s get your trial started, OK?

WHAT IS [PRODUCT NAME]'S DOSAGE?/ HOW MANY CAPSULES ARE IN A BOX OF [PRODUCT NAME]™?

Take one [Product Name]™ capsule every morning, preferably with a glass of water or other liquid. A box of [Product Name]™ contains 30 capsules, or a 1-month supply for one person.


HAVE [PRODUCT NAME]™'S BENEFITS BEEN TESTED?/ IS [PRODUCT NAME]™ SAFE? WHERE IS IT MANUFACTURED?

[Product Name]™ is a breakthrough formula that's been scientifically tested and shown in a double blind study to dramatically improve your memory in just 30 days.

[Product Name]™ is a natural supplement that is completely safe, with over 12 million doses taken worldwide. Our approach to product safety and manufacturing means that:

Rather than outsource production to a third party, the neuropeptides in [Product Name]™ are developed in state-of-the-art facilities in Unterach, Austria.

The patented neuropeptides in [Product Name]™ are manufactured on the same production lines as major pharmaceuticals. Unlike some dietary supplements, they are manufactured according to GMP (Good Manufacturing Practices) and thus to the same, strict governmental standards as for pharmaceuticals.

From the delivery of certified raw materials to the stocking of samples from each batch, the manufacturer runs 12 quality-assurance tests on each production run. We can thus guarantee that only 100% pure and safe products reach our valued customers. Now, this 30 day risk free trial is only available through this exclusive TV offer, so let’s get your order started, OK?


WHAT INGREDIENTS/ADDITIVES ARE IN [PRODUCT NAME]™?

[Product Name]™ contains amino acids and lactose in a gelatin capsule. [Product Name]™ contains no stimulants, herbs, sugar, caffeine, yeast, glutens, purine, salt, fat or preservatives. [Product Name]™ is thus made of certified pure and purified ingredients. Its color comes from USDA approved, food-grade colorants.


HOW DOES THE RISK FREE TRIAL WORK? 

“Your 30-day RISK-FREE trial begins the day that you receive [Product Name]. We’re sending you two boxes – that’s a 2-month supply today so that you can enjoy the benefits without the worry of running out. Unless you call to cancel, after 30 days we’ll charge your account just $39.95 per box for your 2-month supply. Then, as part of our preferred shipping program, you will receive a fresh supply of 2 boxes every 60 days for the same low price of $39.95 per box plus $9.95 S&P charged to your same account. The benefit of this offer is that you can actually TRY the product RISK FREE for 30 days before you decide if you want to continue; all we ask for today is $9.95 to cover the cost of shipping & processing. Remember, the option is completely yours-- you may cancel at any time. So, what credit card will you be using to cover the $9.95 S&P today?”

I THOUGHT IT WAS FREE?!

“That’s what’s so great about this offer. We want to make sure that you’re going to be happy with the results, that’s why we’re offering to send it to you RISK FREE for the next 30 days. All we ask today is that you cover the shipping and processing of just $9.95. This will allow you time to try it so that you can see for YOURSELF all the benefits that it provides. So, let’s go ahead and get you started on your risk-free trial. What address would you like your [Product Name] shipped to today?” 

DO I HAVE TO TAKE [PRODUCT NAME] FOREVER?

If you stop taking [Product Name] the benefits will subside. 

HOW DO I TAKE [SECOND PRODUCT NAME]/WHAT IS IN [SECOND PRODUCT NAME]?

[Second Product Name] is ultra-concentrated so instead of 3 giant capsules, simply take ONE easy-to-swallow soft gel capsule a day. [Second Product Name] has an ideal 50-50 balance of EPA and DHA, the same balance of EPA and DHA found in the nature's most perfect source of Omega 3, wild salmon. In fact every capsule of [Second Product Name] has the same amount of EPA and DHA found in over 4 ounces of wild Atlantic salmon.

WHERE IS IT MANUFACTURED?

[Second Product Name] is made in the U.S.A. 

WHAT INGREDIENTS/ADDITIVES ARE IN [SECOND PRODUCT NAME]?

[Second Product Name] has a blend of 500mg EPA and 375 mg DHA in each capsule of [Second Product Name], inspired by the balance of EPA and DHA found in the nature's most perfect source of Omega 3, wild salmon. See for YOURSELF all the benefits that it provides. What address would you like your [Second Product Name] shipped to today?” 


I DON’T HAVE A CREDIT CARD/CAN I PAY WITH A CHECK OR MONEY ORDER?

“You can mail in a check or money order for $89.85 to the following address.”
		
HOW CAN I CONTACT CUSTOMER SERVICE?

1-800-XXX-XXXX or www.[Product Name].com 

Customer Service is available Monday – Friday from 8 am to 8 pm Eastern Time

DO NOT CALL LIST

"Ok, we always wish to adhere to a caller's request for privacy. I will enter your request into our systems to be put on the [Product Name] “Do Not Call list”. Please note that we will do our best to update your request into our national company-wide database within 15 to 20 days." 

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name

Who.

Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.

How.

Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.

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