New donor acquisition presentation
Hi, Mr. / Mrs. ______ (your full name) with A.C. Services, a professional fundraiser, calling on behalf of the Cancer Fund of America. How have you been? Glad to hear it! (Or use an appropriate icebreaker.) THE PRESENTATION Mr./ Mrs. ______, I’ll make this quick for you. We’re back to work: (CHOOSE TWO OR MORE, BULLET POINTS TO DISCUSS) • Helping thousands of cancer victims and their families every year. • Providing food items and various medical supplies and Non-prescription medicine for cancer patients. • Helping relieve the financial burden upon the family and individuals with cancer by providing them with the supplies that they need. • Helping cancer patients financially because most insurance payments, including Medicare and Medicaid, fall short of die money needed to cover the cost of basic needs during cancer care. • Direct care for the cancer patients whom research is too late and need the help now. THE SUPPORT QUESTION Mr./ Mrs. ______, we just wanted to let you know that we are mailing out the envelopes so you can help out our Cancer victims and families, OK? IF YES - GO TO THE PRICE PRESENTATION IF NO - REBUTTAL Mr./ Mrs. ______, Last thing we want to do is put you in a bind, but these Cancer patients do not have the necessary supplies that they need to ease the suffering they endure. If $15 can help out one Cancer patient it’s more than worth it, OK? IF YES - GO TO THE CLOSE. IF NO - THANKS FOR YOUR TIME, HAVE A NICE DAY. MANDATORY SALES CLOSE Can you get the $___ right back when you receive it? IF YES -CONTINUE WITH CLOSE IF NO - THAT’S OK, DID YOU NEED A WEEK OR TWO? IF YES - CONTINUE WITH DOSE IF NO - SUGGEST A PRICE DROP My Customer Service Representative is here to quickly process everything, so we don’t call back, OK!! The $ ___ in (agreed time) is OK? Great, here they are, HOLD ON! PRICE PRESENTATION Great, we always leave the dollar amount up to you. Now we don’t get a lot of these but, our biggest pledge is $ ___. Is that too much or can you handle that? IF YES GO TO THE CLOSE IF NO CONTINUE Don’t worry; I couldn’t do that on either. Most of our residents have been helping with $ ___. That would go a long way. That’s ok, right!? IF YES GO TO THE CLOSE IF NO CONTINUE Not a problem. Why don’t we do this, we’ll send it to you for $ ___. If that can help one Cancer patient out it’s more than worth it. You can do that right?! IF YES GO TO THE CLOSE IF NO CONTINUE Last thing we want to do is put you in a bind, but if it wasn’t for residents like yourself these programs wouldn’t even be around. Let’s make it easier for you and send it to you for the small one at $___, OK?!
