Inbound Dietary Supplement Live Agent Telemarketing Script.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Telemarketing script for a live agent taking orders from an infomercial (inbound call) .

GREETING

Thank you for calling [Product name], America’s most powerful Prostate Health Formula.  
My name is ______.  To ensure proper handling & quality assurance, this call will be recorded.

And my I have your first name?  

[WHAT ARE THE FREE GIFTS?] 

With your order today, you receive a bottle of [Product name 2], which is an all natural formula for intimate moments. The free bottle of [Product name 2] alone is worth $40, but it is yours today, absolutely free, as our gift to you. Plus, you receive Dr. May's Guide to Prostate Health. This book is filled with vitally important and useful information about the prostate and [Product name]. With this in mind, let me explain how our 30 day Risk free trial offer works (go to offer Main A).

[PRODUCT NAME] BENEFITS:

- Get a better night sleep 
- Promotes prostate health
- Doctor formulated
- All natural herbal and mineral supplement
- No side effects 
- Soft gel pill 

(IF CALLER ASKS HOW [PRODUCT NAME] WORKS) HOW DOES [PRODUCT NAME] WORK OR WHAT IS IN [PRODUCT NAME]?

“Dr. May’s comprehensive formula of rejuvenating herbs and nutrients is designed to relieve hesitancy, urgency and frequency. [Product name] contains powerful nutrients in the form of natural extracts, vitamins and minerals that support a healthy prostate and promote men’s health in general. It contains a proprietary blend of Saw Palmetto, Pygeum, Pumpkin seed oil,Nettle extract, Beta-sitosterol along with Zinc, Lycopene and Vitamin D. Let me explain to you how the Risk-Free Trial Offer works, ok?”

(IF CALLER ASKES HOW MUCH IS IT) HOW MUCH IS [PRODUCT NAME]?
Sure let me explain you that go to : Main Offer A

MAIN OFFER A CONFIRMATION:

{caller name}, I'm glad that you called to get our RISK-FREE 30-day trial of [Product name]! 

“So, are you looking to try [Product name] as a way to maintain your present health, or are you, a family member, or friend experiencing some of the symptoms Dr. May talked about on the show? 
( ) Maintaining Present Health
( ) Experiencing Symptoms
	

[IF MAINTAIN PRESENT HEALTH] 

That's great! It’s best to start protecting prostate health early so you don’t have to suffer. 

[IF EXPERIENCING SYMPTOMS] 

I am definitely glad that you called today. These symptoms affect your whole life. I’ve heard that sleep, urinary concerns and confidence are the three areas that affect men the most. 

[CONTINUE SCRIPT:]

As you saw on the show, men are guaranteed to feel better in just the first 30 days of using [Product name]. Some have reported feeling better in as little as a week. 

[Product name] stands out from the competition by its comprehensive formula of ingredients that work together to REDUCE frequency of urination, especially overnight, and dramatically INCREASE urine flow, all without side effects.

This limited time TV offer is going fast! I am sending you 2 bottles of [Product name], a full 2 month supply, and the 2 FREE gifts you saw. Try [Product name] absolutely RISK FREE for 30 days for just the cost of S&P [$9.95]. Love how much better you feel and do nothing. 

At the end of your trial, unless you call to cancel, you will be charged the low price of just $39.95, plus tax, per bottle. And Dr. May asked that we lock in this low rate for you as a part of our Preferred Shipping Program. You’ll receive a fresh 2-month supply delivered conveniently to your home every 60 days for the same low price, billed at the time of shipment to your same credit card.

With [Product name], you’re in complete control. Call customer service any time to customize, schedule or cancel your shipments. Remember, we want you to try [Product name] for a full 30 days before making a decision. OK?

[Product name] is a doctor-formulated blend of rejuvenating herbs and nutrients that helps relieve your symptoms and protect your prostate health.

[WHAT ARE THE FREE GIFTS?] 

With your order today, you’ll also receive a bottle of [Product name 2], which is an all natural formula for intimate moments. Plus, you will receive Dr. May's Guide to Prostate Health. This book is filled with vitally important and useful information about the prostate and [Product name].

The free bottle of [Product name 2] alone is worth $40, but it is yours today, absolutely free, as our gift to you.

[REBUTTALS] button when clicked, should navigate to the REBUTTALs screen

[FEATURES AND BENEFITS] 

Y/N

If Yes go to CC capture
If No, go to Rebuttals screen 

REBUTTALS screen

[USE REBUTTALS TO BUILD VALUE AND OVERCOME CALLER OBJECTIONS.]

If caller is just hesitant in general, ask:]

{caller name}, tell me, what's holding you back today?

COMMON [PRODUCT NAME] OBJECTIONS:

[THOUGHT IT WAS FREE]

What's great about the offer available on today's call is you CAN try it absolutely RISK FREE for 30 days. We know that you will be happy with the results, but we want you to experience the relief [Product name] will give you BEFORE you make your final decision. This is exactly why we give you a full 30 day trial. All we ask today is that you cover the shipping and processing of just $9.95. So many of our customers have shared that after using [Product name] they have eliminated the daily disruptions and discomfort associated with an enlarged prostate. You can experience that same relief, so let’s get your trial started. The FREE gifts are yours to keep no matter what you decide, so which credit would you like to use?

[PRICE TOO HIGH]

I can understand that cost may be a concern, but honestly, your health is most important. Remember that [Product name] is all natural, with no side effects and it promotes a healthy Prostate. Eliminating discomfort and disruptions to your daily life will improve the quality of your life too. 

When you think about it, the cost breaks down to about a $1.00 a day. That's less than a cup of coffee a day to begin feeling better. You don’t need to make your final decision today though; we want to show you how valuable [Product name] is before you decide! Today, you will only pay the $9.95 to get it out to you, and the FREE gifts are yours to keep. Which credit card would like to use?

[NEED TO TALK TO SPOUSE]

We encourage you to talk with your spouse. That's EXACTLY why we give you the 30-day trial. This way, the two of you can check [Product name] out for yourselves. Don't make your final decision until you've had a chance to see how [Product name] helps relieve the night time disruptions and day-to-day urgency you feel. Remember, you are not committed to anything but trying it today. You are free to cancel at any time, but the two FREE gifts you receive with your order today are yours to keep. Let's get the trial started so the two of you will have everything you need to make an informed decision. Ok?

[NOT SURE IT WILL WORK]

[Product name] is doctor formulated with all natural ingredients that are proven to promote a healthy prostate and men's health overall. We guarantee that you will experience relief in less than 30 days. We are so confident that [Product name] will work for you that we are offering you the opportunity to try it for a full 30 days so you can experience it for yourself. Many of my customers have shared that after using [Product name] they have eliminated the daily disruptions and discomfort associated with an enlarged prostate.  Let's get your trial started, OK?

[WILL CALL BACK]

You can certainly do that, but remember that [Product name] can help with discomfort and the disruptions associated with an enlarged Prostate in less than 30 days. I know you don’t want to wait to experience that relief for yourself and the offer available on today's call will help. It's only $9.95 to cover the S&P to get the full 2-month supply out to you. Try it for 30 days and see for yourself, before you make a decision! OK?

[CALLING FOR SOMEONE ELSE]

That's so nice of you! I know you called because you want him to be more comfortable and today is a great time to do that. On today's call, you can get his trial started for just $9.95, and let him experience the relief that [Product name] can provide. Then, he can decide if [Product name] is right for him. We know that he will want to continue using it, but we want for him to see that for himself. Let's get the trial started for him so he can be on his way to relief as soon as possible, OK?

[NO CREDIT CARD] 

We are only able to process your order with a credit or a debit card today. A benefit of using a credit/debit card is that your order will be processed immediately through our safe and encrypted server and and on its way to you much more quickly. We have been selling [Product name] for over 7 years and throughout that time have maintained an excellent record with the Better Business Bureau. I will be more than happy to hold on the line so you can get you credit or debit card.

[HOW DOES IT COMPARE TO SUPER BETA PROSTATE / SUPER BETA PROSTATE (COMPETITION) IS LESS EXPENSIVE] 

While I don’t have specific information on that product, I can tell you that we have been selling [Product name] since 2005 with thousands of happy customers. [Product name] uses the HIGHEST quality ingredients to reduce your symptoms, promote your prostate health and get you back to normal in about 30 days WITHOUT side effects. It is a COMPREHENSIVE formula of natural ingredients that work together to dramatically INCREASE urine flow and REDUCE the symptoms of an enlarged prostate, including frequent urination, especially overnight. 

The choice is yours. As I said, I don’t have information on the other product, but I do know that we make it easy for you to TRY [Product name] for 30 days by only charging you the $9.95 shipping and processing today. Here’s what I recommend, let’s get the initial shipment out to you to try risk free for 30 days, that way you can see the amazing results for yourself, OK?
 
[FEATURES AND BENEFITS]

- Get a better night sleep 
- Promotes prostate health
- Doctor formulated
- All-natural herbal and mineral supplement
- No side effects 
- Soft gel pill

[INDICATE CALLER'S PURCHASE DECISION:]

Yes (moves to Credit Card)
No (moves to Main Offer C)

MAIN OFFER C: 

“I understand Mr./Ms. {CUSTOMER LAST NAME}, but remember that today all you’ll pay is 9.95 S&P – you have 30 full days from the time that you receive [Product name] to decide if this product is right for you. Some of our customers DO prefer to just take the first shipment and don’t want to make an ongoing commitment, so I’m happy to process your order for just one shipment of 2 bottles of [Product name], a full 2-month supply that is yours to try absolutely RISK FREE for 30-days. AFTER the 30-day trial period, you will be charged just $39.95 per bottle of [Product name]. You won't receive any future shipments, but you will still be able to see and feel the difference that [Product name] can make in your life. Which credit card would you like to use for the S&P to get [Product name] out to you?

[PRODUCT NAME] BENEFITS:

- Get a better night sleep 
- Promotes prostate health
- Doctor formulated
- All-natural herbal and mineral supplement
- No side effects 
- Soft gel pill

IF NO:
"I'm sorry we could not assist you further today. If you would like to place your order in the future, please feel free to call back. Thank you for calling."

PAYMENT CAPTURE – CC

Which credit card would you like to use?

Is this a credit or debit card?

May I have your card number please?
Expiration Date?

IF NUMBER INVALID, REFER CALLER TO CUSTOMER SERVICE

(If caller asks about why they’re being charged/required to give CC) I thought it was FREE?!

(If caller asks about the risk-free trial and how it works) How does the RISK-FREE trial work?

(If caller asks about mailing a check/money order) Can I send in a check or money order?

SHIPPING

And your last name?
May I have your billing zip code please?
May I have the address?
Is there a suite or apartment number?
What city?
What state?
And your telephone number?

SHIP TO:

Is the shipping address the same as the billing address [Yes]
May I have your shipping address?
Is there a suite or apartment number?	
And your telephone number?
	
If caller took Main A, then go to PrePayA
If caller took Main C, then go to PrePayC

PREPAYA $10 OFF FIRST ORDER 

“As a thank you for ordering today, if you allow us to charge your credit card today for your entire purchase, we will give you $10 off your first shipment. Plus, your order is still covered by our full 30-day money back guarantee less S&P! Would you like to take advantage of this savings by paying all at once today?” 

BENEFITS TO ONE PAY:

Still receive money back guarantee
Charge it all to a credit card and make payments that fit within your budget each month
If your credit card has a bonus points or miles program, this would be a great purchase to make with that card, and then you can still make payments in the amount you decide each month.
Budgets and income can change each month, so charging it all to a credit card now lets you set up payments that work for you.>

GO TO UPSELL 1 / UPSELL 2

PREPAYC $10 OFF FIRST ORDER 

“OK, because we save on processing fees, if you allow us to charge your credit card today for your entire purchase, we will give you $10 off your first shipment. Plus, your order is still covered by our full 30-day money back guarantee less S&P! Would you like to take advantage of this savings by paying all at once today?” 

BENEFITS TO ONE PAY:

Still receive money back guarantee
Charge it all to a credit card and make payments that fit within your budget each month
If your credit card has a bonus points or miles program, this would be a great purchase to make with that card, and then you can still make payments in the amount you decide each month.
Budgets and income can change each month, so charging it all to a credit card now lets you set up payments that work for you.>
 
GO TO UPSELL 1/ UPSELL 2

UPSELL 1 / UPSELL 2: [PRODUCT NAME 2] $39.90 + FREE S&P OR B2G2 $59.90 + FREE S&P

As a thank you for your order today, you receive a FREE bottle of [Product name 2], our exclusive, all-natural formula, for maximum pleasure and more enhanced intimate moments. It is yours to keep! 

[Product name 2] is one of the most potent formulas and our customers love the results so much that they re-order all the time! As a special today, I can send you an additional Free bottle of [Product name 2] when you buy one for just $39.90 billed to your same card, with Free Shipping! So, you get two bottles for the price of one, and of course, you are covered by our 30-day no-risk money-back guarantee.
Or I can save you an additional 25% on [Product name 2] and give you TWO FREE bottles when you buy two bottles for just a single payment of $59.90 with free shipping charged to the same card.
	
Would you like to buy one and get one bottle of [Product name 2] Free or buy two bottles and get two bottles Free?

Buy ONE get ONE Free for $39.90 with free S&P
Buy TWO get TWO Free for $59.90 with free S&P
None

IF YES GO TO UPSELL 3, IF NO DOWNSELL 2

DOWNSELL 2: ONE BOTTLE OF [Product name 2] $19.95 + $2.95 S&P

I understand, if you want I can offer you just one additional bottle of [Product name 2] for only $19.95 plus $2.95 S&P billed to the same card. That’s a 50% savings off the regular price, and of course, you are covered by our 30 day no-risk money-back guarantee on the purchase price, ok?

GO TO UPSELL 3

UPS3: RUSH SHIPPING & PROCESSING (CC AND CHECK DEBIT CUSTOMERS)

Your order should arrive in approximately 2 to 3 weeks. However, if you would like to start feeling better faster, I can have your order shipped out via USPS Priority Mail so you’ll receive your order in 4 to 6 business days, for only an additional $9.95 billed to your same credit card. OK?

PRE-CLOSE

Let’s quickly confirm your order, so we’re both clear on what you’ll be receiving.

You will receive your […] shipped to […]

To verify, on MM/DD/YYYY, you authorize 
{ if Main A: $79.90 plus tax }
{ if Main C: $79.90 plus tax } 
to be withdrawn within every 60 day cycle from the debit card account you are using today only if you like [Product name] and keep it after the 30 days risk free trial. To confirm you agree, please repeat the last four digits of your debit card now.] 

We will be charging your credit card $_____ today.

Close

“Thank you for placing your order with [Product name]. Your order confirmation is your telephone number. Thank you for calling and have a nice day.”

FAQ

WHAT IS IN [PRODUCT NAME]? 

“[Product name] contains our proprietary blend of Saw Palmetto, pumpkin seed oil, Nettle extract, Pygeum (Pie-gee-um), Beta-Sitosterol and Lycopene. It also contains Vitamins D as well as zinc. [Product name] is the most comprehensive formula that’s ever been developed. So, let’s get you started, okay?”

WHAT IS IN [PRODUCT NAME 2]? 

“[Product name 2] contains carefully selected all natural herbs from all corners of the globe: Horny Goat Weed, Long Jack Extract, Eucommia (you-COMB-ee-ya) Bark extract, Maca (MA-kah) Powder, Butea (byoo-TAY-aH) Superba (sue-PERB-ah). These herbs have been used for centuries to enhance male libido. 
So, let’s go ahead and add that additional bottle of [Product name 2] and save you 50%!  

WHAT IS THE RECOMMENDED DOSAGE FOR [PRODUCT NAME], [PRODUCT NAME 2] AND BOOST?

[Product name] – Adult males take 1 (one) soft gel 2 times daily, preferably with a meal or as directed by your health specialist 
[Product name 2] – Adult males take 1 (one) capsule 2 times daily, preferably with a meal or as directed by your health specialist 
[Product name] Boost – Adult males take 1 (one) soft gel 2 times daily, preferably with a meal or as directed by your health specialist 

HOW DOES [PRODUCT NAME] WORK? 

“Dr. May’s comprehensive formula of rejuvenating herbs and nutrients is designed to relieve hesitancy, urgency and frequency and get to the root cause of prostate enlargement. [Product name] also contains powerful nutrients in the form of natural extracts, vitamins and minerals that support a healthy prostate and promote men’s health in general. From the day you start taking [Product name], your symptoms should reverse, and your healing begin. And [Product name] is guaranteed to give you relief within 30 days. Let me go ahead and get your last name, and we can begin processing your Risk-Free Trial Offer!”

HOW DOES THE FREE TRIAL WORK? 
“Your 30 day FREE trial begins the day that you receive [Product name]. We’re sending you a 2-month supply today so that you can enjoy the benefits without the worry of running out. If you decide to continue, we’ll charge just $79.95 for your 2 month supply. The benefit of this offer is that you can actually TRY the product FREE for 30 days before you decide if you want to continue; all we ask for is $9.95 to cover the cost of shipping & processing. Remember, the option is completely yours-- you may cancel at anytime. So, what credit card will you be using to cover the $9.95 today?”

I THOUGHT IT WAS FREE?!

“That’s what’s so great about this offer. We want to make sure that you’re going to be happy with the results, that’s why we’re offering to send it to you FREE for the next 30 days. All we ask today is that you cover the shipping and processing of just $9.95. This will allow you time to try it so that you can see for YOURSELF all the benefits that it provides. So, let’s go ahead and get you started on your risk-free trial. What address would you like your [Product name] shipped to today?”

CAN’T I JUST GET THESE THINGS IN A HEALTH FOOD STORE?

“Buying multiple, individual supplements at a store would be far more costly and much less convenient. This doctor-developed, all-in-one, proprietary formula provides everything you need in the appropriate amounts and in a form that you will find easy and economical to take. The soft gel capsules are easy to swallow and have been designed to absorb quickly for best results. In addition, the [Product name] formula uses the very best quality ingredients available. We certify that they are pure and are included in the optimal amounts. Are you going to put the $9.95 on a Visa or Master Card, today?

DO YOU HAVE TO CONTINUE TAKING THIS?

As with any supplement you will want to take to continue in order to achieve all the benefits and the relief from you symptoms. And of course, remember you are covered by our MBG. 

HOW LONG HAS [PRODUCT NAME] BEEN ON THE MARKET?

For more than the past EIGHT years [Product name] has helped hundreds of thousands American men. We are offering our customers a risk-free trial so they can experience the benefits of this quality product first hand and, if required, consult with your physician about the product, so let’s go ahead and get you started. What address would you like your [Product name] shipped to today? 

HOW DOES [PRODUCT NAME] COMPARE TO ITS COMPETITORS?

[Product name] contains synergistic blend of high-quality natural ingredients such as saw palmetto, Beta-sitosterol that you may not find in other products on the market. Also, [Product name] is formulated by Harvard graduate Dr. Larry May. We are offering our customers a risk-free trial so they can experience the benefits of this quality product firsthand and, if required, consult with your physician about the product, so let’s go ahead and get you started. What address would you like your [Product name] shipped to today? 

I DON’T HAVE A CREDIT CARD/CAN I PAY WITH A CHECK OR MONEY ORDER?

“Ok, you can mail in a check or money order for $89.85 to the following address.”
		
HOW CAN I CONTACT CUSTOMER SERVICE?

1-800-XXX-XXXX or www.[Product name].com 

Customer Service is available Monday – Friday 8am-8pm Eastern Time and Saturday 9am-5:30pm Eastern Time.

DO NOT CALL LIST

"Ok, we always wish to adhere to a caller's request for privacy. I will enter your request into our systems to be put on the [Product name] “Do Not Call list”. Please note that we will do our best to update your request into our national company-wide database within 15 to 20 days." 

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name

Who.

Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.

How.

Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.

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