Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: What you’re about to hear are the real experiences of women over forty who finally lost weight by becoming hormonally balanced again:

FEMALE VOICEOVERS (3 different voices):

I feel good in my body again.
I'm actually slim! Me! Slim!
I can fix in my skinny jeans again!

I look in the mirror now, and I LOVE what I see!

ANNOUNCER: Their secret is [Product Name], the revolutionary formula for women over 40 that balances hormones - naturally.

The leading cause of weight gain over 40 is hormonal imbalance. Until you balance your hormones, losing weight can be practically impossible.

But [Product Name] restores hormonal balance naturally, so the weight can just fall right off. Even that stubborn belly fat. Plus, [Product Name] eliminates other symptoms of hormonal aging, like hot flashes, night sweats, low libido, difficulty concentrating, and more.

Be one of the first 50 callers right now, and they’ll send you a complimentary risk-free trial with a 30-day supply - FREE. 

Call 1-800-XXX-XXXX. That’s 11-800-XXX-XXXX. 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.