Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: Please stay tuned to the following public announcement:

According to the Surgeon General, the obesity health crisis is affecting "every state, every city, and every community" across the nation. 

In an effort to aid the public in its fight against obesity, risk-free trials of [Product Name] are now being distributed. To sign up for the risk-free trial, call now. 1-800-XXX-XXXX.

All listeners whose last name begins with the letter A through N are allowed to start calling now. Listeners whose last name begins with O through Z can begin calling tomorrow, 9 AM.

Repeat, this is a public announcement. To fight the obesity epidemic, [Product Name] is being distributed risk-free to the public on a strict first-come, first-served basis.

All listeners whose last name begins with the letter A through N are allowed to start calling now, Listeners whose last name begins with O through Z can begin calling tomorrow, 9 AM.

Call for your risk-free trial of [Product Name], 1-800-XXX-XXXX. 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name

Who.

Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.

How.

Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.

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