Weight Loss Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

Did you know that if you're a woman and you're overweight, you’re less likely to be successful in life than your thinner peers? So you have two options, either wait for the world to change, or lose the extra pounds.

Hi, I’m Stacey Howard with [Product Name]. I’ve lost a ton of weight with [Product Name], and now you can too. I want you to participate in our nationwide risk-free trial. Call now, 1-800-XXX-XXXX.

[Product Name] is an amazing PROVEN breakthrough in weight loss: a ONCE-daily capsule that can help you lose weight in days. It’s also one of the healthiest ways to lose weight, because each capsule contains natural ingredients - including green tea extract. 

You'll boost your metabolic heart rate, allowing you to shed pounds in days... with just ONE capsule a day!

If you would like to lose 30 pounds or more by taking just ONE all-natural capsule a day, call now to participate in our nationwide risk-free trial. 

1-800-XXX-XXXX. That's 1-800-XXX-XXXX. 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.