Joint Pain Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: If you’re living with joint discomfort in your back, knees, hips or even your hands, you want fast relief. You want to end your discomfort and feel good again. And now you can.

Our powerful joint comforting formula as seen on TV called [Product Name], can help you get your life back, fast. 

Best of all, we are offering a complimentary 2-week sample through our nationwide radio giveaway so your joints can feel great again in just days.

[Product Name] will comfort, repair, and protect your joints. and will improve your mobility too. Over one million people have experienced the power of [Product Name]and now you can try a complimentary 2-week sample by calling 1-800-XXX-XXXX.

[Product Name]’s natural key ingredients have been clinically proven in over 35 years of research and are prescribed by doctors in over 40 countries for joint problems.

But you can only get your complimentary 2-week sample by calling 1-800-XXX-XXXX right now. Experience fast and significant joint discomfort relief today. Call 1-800-XXX-XXXX. Again 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.