Joint Pain Direct Response Radio Ad.

This is an example of an ad or a marketing piece that may be worth “swiping”, modelling, or taking inspiration from. To learn more about the idea of a swipe file, read more here.

Length: 60 seconds

ANNOUNCER: Do you have discomfort in your back, knees, hips or even your hands? Are you tired of trying joint health products that promise relief but just don’t work for you?

Well, our most powerful joint comforting formula ever, [Product Name], can help you get your life back. Fast! with a complimentary 2-week sample of [Product Name], your joints can feel great again in just days.

[Product Name] will comfort, repair, and protect your joints. And will improve your mobility too. Now you can receive a 2-week sample of fast acting [Product Name] as part of our nationwide giveaway.

Call and claim your powerful sample, today at 1-800-XXX-XXXX.

Experience fast and significant joint discomfort relief today at 1-800-XXX-XXXX. With fast-acting [Product Name], your joints will start to feel great again in just days. But you can only get your complementary 2-week sample by calling 1-800-XXX-XXXX.

Call now for your 2-week sample of [Product Name]. Call 1-800-XXX-XXXX. Again 1-800-XXX-XXXX.

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About Me, Rafal Lipnicki.

the direct / performance marketing consultant with a strange sounding name


Not your usual "guru" but a real-world performance marketing & innovation consultant based in Europe and an experienced senior executive at leading multinational companies.

What and Where.

I am a consultant for hire, working remotely and on-site all over the world (but Europe is always preferred). See my consulting services page for details.


Contrarian advice most of the time. Document-based audits, workshops, one-off projects, mentoring programs, and more.